Let's Dive Into “How To Advertise On Facebook”
Facebook represents our primal need to be social: connecting, comforting, sharing, and entertaining. It is part exhibitionist and part voyeuristic. It is our collective consciousness, shared in a digital forum with written ideas, videos, photos.
What we share becomes an extension of ourselves.
Facebook is here to stay.
Your business or niche is your pride and joy. Putting it on Facebook is a decision to create a digital representation of your business and weave it into the massive fabric that is the Facebook experience. When you can post status updates, photos, links and videos that tap into your fans deepest emotions (in seconds), then you can master the art of building profitable Facebook pages.
Why Do I Need a Business Presence on Facebook?
The numbers don't lie:
- 1.3 Billion people use Facebook. Nearly half are logged in at any given time.
- 680 million use on mobile devices.
- Facebook is available in 70 languages.
- The average user has over 100 friends and spends nearly 20 minutes on Facebook per visit.
- 73% of U.S. users earn over $75,000 per year.
- Facebook has logged over 1 trillion likes since its beginning in 2004.
In a nutshell, these facts mean that there is a boatload of people on Facebook. Many have the disposable income to buy your product or service.
It means that your page can reach them anywhere at anytime, even before they get out of bed in the morning.
If you can offer something to your target audience that brings them value, any value, that they feel compelled enough to like your page and keep coming back, then you can create a profitable Facebook page.
Should I Build a Business Profile or a Fan Page?
Learn How To Advertise On Facebook Within Their Guidelines
You will need a profile in order to have a page. The real question is: “Should I tack on a Facebook page to my profile?” If you have a business, yes. If it is just you, maybe not…..
“It is long been my position that Facebook Fan Pages are the most important sites to a brand anywhere on the internet. Maybe more important than our own homepage.” Gary Vaynerchuk, Social Media and Media Expert
Let's see why you should have a Facebook page versus a profile for your business activities:
- Private and public posts.
- For non-commercial use only.
- Mutual permission is required (a friend request sent must be accepted).
- No way to track traffic or readership.
- Limited to 5,000 friends.
How To Know If You Are Using Facebook As A Profile?
Status Looks Like This
- Pages can be managed by multiple Facebook users.
- They give demographic information about your visitors (after 30 likes).
- Everything you put on a page is public.
- There is no mutual “friending” for a Facebook page; people can simply follow your page. Pages have no limits for followers (big plus).
How To Know If You Are Using Facebook As A Page?
Status Looks Like This
When building a page from scratch, it is vitally important to build a page where you can track the progress of your posts. That means you can see who is visiting your page (age, gender, location, etc.) and how they interact with your page. Because all of your posts are public, they can be indexed by Google, so good SEO is applicable. Integrate Facebook apps that can benefit you and your fans and you can create a great place for your customers and Facebook fans to congregate.
Facebook Statement of Rights and Responsibilities
You can read the entire document -> here
Basically what it's saying is…. you use your personal profile “PRIMARILY” for business purposes… You know who you are….
Developing Your Facebook Page According To Its Purpose
Before building your page, choose its purpose.
In other words, it will be much easier to plan content, posts, and images if your page has a larger purpose. The mistake that many business owners make that their Facebook page is simply a digital neon sign: it tells people that you exist, but not much else.
Giving your page a purpose will also eliminate the frustrating conundrum of what to put on your page. Many pages have more than one purpose, but still align with a common theme or parent purpose. Develop the purpose of your page.
Make sure to read my Facebook Marketing Strategies – Top 10 List to get a refresher
Here are the common purposes of Facebook pages for business:
- Build your email list.
- Sell physical, digital or affiliate products.
- Generate leads.
- Market your business.
- Capture more contracts.
Click Banner Below To Increase
How Many People See Your Facebook Posts
Niches Facebook Pages
Another way to create a profitable Facebook page is to create a niche page. Niche pages focus on one subject, theme or product and create a fan base around it. For example, if you love German Shepherds, you can create a German Shepherd fan page. Create blog posts, videos, photos and written messages around German Shepherd dogs. Build up your fan base then:
- Build a list.
- Create or promote products such as dog training, leashes, dog food, etc.
- Direct traffic to your blog or sales page.
- Market new products or promotions.
- Hold contests and give away prizes.
- Edify loyal fans.
How To Properly Run Niche Facebook Paid Campaigns And Basically Sell Anything
I've been playing with Facebook niches for awhile now.
From running football niches to family oriented topics…. It's built all on Facebook fan pages
This article won't go into that topic but if that is something you would like to study and learn.
Hit me up as I do consulting for this particularly.
Posting Epic Content
This would seem to be difficult. After all, only people who post viral content get all the likes and shares, right? Not necessarily. Yet Facebook pages stand dormant because they can't come up with viral content; so they post nothing at all.
Let's try a different approach. Think Epic Sauce
If you fear you cannot post viral content about your business, then focus on using the following template for content on your fan page:
1. Photos – Of you, of your office, of something you did today that is tied to your business, a meme, or a nice photo that you can tie into your business.
2. Fill in the blank – Start a sentence and let fans finish it for you.
3. Quotes – Text or images, quotes are always a hit.
4. Videos – Videos are the superstars of social media. Short, punchy videos work well. Of course, you should pick the videos your audience enjoys the most.
5. Questions – Simple questions that can be answered quickly, are about the fans themselves, and can be answered in a few short words really attract comments and likes. Either/or questions, (ex. beef or chicken tacos?) can also give your page a burst of fan activity.
6. Gratitude – Did you just hit 1,000 fans? Share and thank your fans for their support. Periodically thanking fans for following for no particular reason also triggers likes and reciprocal gratitude.
7. News – Something that is relevant to your company or your industry. Be sure to ask your fans what they think or ask them to engage in some way.
What Times To Post On Facebook Pages?
Posting around (see below) are ideal for most pages.
It is wise to schedule your posts using Facebook or a social media management tool. As your page grows, check your Facebook traffic statistics to see when most people are visiting your page. Also, use them to tell you which posts do well and which do not. You will want to give your audience more of what they like so fan retention and engagement go up.
Also Best Days, Times Of Day For Pages To Post On Facebook
David Cohen from AllFacebook.com stated:
Social media agency Pandemic Labs became the latest to offer its take on what time of day is the best time for pages to post on Facebook, and which days of the week, as well.
According to a study of more than 22,000 Facebook pages, more than 12.7 million posts, and more than 12.3 billion interactions, conducted by Pandemic Labs via its Watchtower Facebook analytics tool:
The three best times (all ET) to post on Facebook are: Saturday at 10 p.m., Saturday at 8 p.m., and Sunday at 7 p.m.
The three worst times to post on Facebook are: Tuesday at 4 a.m., Tuesday at 3 a.m., and Thursday at 3 a.m.
Finally, use common sense with your posting content. Don't use anything that will offend, alienate or ridicule people. Don't be negative or rant about your day at work. Using controversy can work well, but sometimes there is a fine line between controversy and offensiveness. If in doubt, leave it out.
Playing with “polarity” has a high risk and reward… but something you can mess with and test.
Quick Word ON How To Advertise On Facebook – It Changes Often
I want to take a quick detour and talk about how Facebook is a moving train…. moving..
What I mean is.. don't expect to learn something and be set in stone and that's how it is for decades to come.
As long as you're cool with that you will be happy marketing on facebook.
Example of how Facebook Changes. My article on how they changed their tracking (click Here)
What this did was tell me…… “Take your external pixels and shove it…”
Getting Traffic to Your Facebook Page: Organic Traffic Vs. Paid Ad Campaigns
What is organic traffic?
Basically, it is traffic that you get to your website, blog or social media page without paying for it. In other words, people find your online presence by search results or they see someone sharing your content on their profile or page.
Facebook fans can also find your page if they find your website or blog and see a Facebook like button. They also see it if they are on your email list and see a link in your email.
Make sure to connect your dots so you build your multiple exposure angles with your prospects.
You may have used paid campaigns before to help you get traffic, but have you ever used Facebook?
Benefits of using Facebook’s own internal ad campaign:
- They are laser-focused.
- They appear to specific groups of people who use Facebook on a regular basis – the active people who comment and share – on desktop and mobile devices.
- The ad you create and the demographics you choose have a great degree of influence over how many likes and shares you get when promoting your page.
Getting paid traffic can also get you some organic traffic as well. Your demographics will also have friends who are in your demographics. When you fans like and share your posts, their friends are more likely to join your page – becoming fans and customers as well.
Not all likes are created equally. It is vital for your Facebook page to get fans to like your page that are engaged, receptive to become customers and even willing to be part of your Facebook community. Some fans also have a lifespan – they are actively engaged for a few months, but then move on.
Great fans can also provide you with something that companies pay thousands of dollars for – feedback. You can get real-time feedback on a topic, product or idea by simply asking your Facebook fan base. The value of having targeted, active fans on your page cannot be understated.
One way to get feedback…. Use Surveys 😉
SurveyMonkey is one of the free programs I use to run surveys. The Free service has it's limitation but it's good enough for smaller audiences.
Using a combination of paid and organic traffic to your Facebook fan page can help you get a strong following.
Outsourcing and Automating Your Facebook Fan Page
As you accumulate content to share, you will find out quickly that maintaining a profitable Facebook page is hard work and time-consuming. If your business keeps you busy, you may want to consider outsourcing or automating your Facebook page.
You may be thinking, “If I am building a page for my business, shouldn't I be controlling all of the content and publishing in real time?”
Yes and no.
Yes, you should control your engagement by :
- Liking and replying to comments.
- Posting timely news and events.
- Posting impromptu photos and updates.
The key is to plan how you post content. Do you do all of your own impromptu or news posts and schedule the rest? Do you outsource half of your content? 95%? When you are starting out, you can start small – perhaps posting twice a day, five days a week. Being consistent is very important in social media. This is where automation comes in. Automation can help you stay consistent.
Scheduling posts (DO IT…)
Scheduling is pretty straightforward. Simply go into Facebook, create a new post on your timeline and instead of posting, you click on the clock icon to schedule the date and time. You can do it for the day, week or month.
This way, you can be sure that your Facebook page is consistently putting out quality, well-planned content.
This is what the icon looks like when you are LOGGED IN as your page (not as your profile)
Top 3 Reasons to Consider Outsourcing (Automate It)
Outsourcing has gotten a bad rap in the media, but the reality is that outsourcing can be your best friend. Outsourcing simply means to hire someone else to help you do business tasks. Websites that specialize in outsourced talents make it very easy to find the talent you need at a moment's notice.
Here are some of the top reasons to outsource:
1. Break up a mountain of work. You need help and you need it quickly.
2. Speed up your productivity. With more hands and minds you can literally be in two or three places at once. You can also reach your goals faster.
3. Get more experience in seconds – not years. You can work with someone who specializes in that task. They have the know-how you don't.
Where to Outsource For Facebook Work?
*This article has a couple of programs I could possibly get paid on due to my referral but the sole reason I bring them up is that they work and I use them.
Yeah.. I've been a member with them since 2009. My… does time fly by.
But outsourcing what you are NOT good at or what you HATE doing is worth it's price…
Letting go of the reins can really skyrocket your productivity and help get your Facebook page become the branding machine you want it to be.
Even though you are looking to build or represent a business on Facebook, it is important to remember the very human side of Facebook. Social media is about connecting with people.
It is about providing them with something of value, whether it is entertainment, knowledge, enlightenment or inspiration. Facebook fan pages about your fans, not completely about you.
Please your fans, and they will follow you.
Relate to them and they will stay.
Get inside their heads and they will love you:)
Now it's your Turn!
– What tips do you have in building Facebook Traffic and Engagement?
– Ask a Question in the comment section below.
How To Reach And Engage More People On Facebook Without Paid Ads
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Cesar Mota · December 9, 2016 at 10:52 pm
Cesar Mota · December 9, 2016 at 10:51 pm
Great Info Lawrence!
Barbara Moss · November 27, 2016 at 11:51 am
Many thanks for this valuable information. I had my ads account flagged 6 months ago and so far have not been able to get it restored, so any strategies that improve my performance without paid ads are as gold to me. Wonderful.
ketan chhabani · July 22, 2016 at 7:42 am
very nice post and useful information….thank you
Margaret · June 20, 2016 at 1:28 am
hey Lawrence, really great value! Cannot thank you enough.
Theresa Lovelace · June 1, 2016 at 5:58 pm
Thank you for all the value in this post, Lawrence. First time here, but it was a wonderful experience. 🙂
Lawrence Tam · June 29, 2016 at 10:36 am
thanks for coming and hope it’s not your last 😉
Patrick Batty · June 1, 2016 at 10:50 am
Super duper post Lawrence. Way to walk the walk, with awesome content.
Giovanni Merceron · May 27, 2016 at 12:45 am
Thanks for the great advice Lawrence.
Exactly what I was looking for.
Erica Lillymani · March 5, 2016 at 9:30 pm
Awesome, you have given so much free information. It definitely has helped me understand Facebook marketing better.
Thank you so much Lawrence.!
Lawrence Tam · March 7, 2016 at 9:32 am
Facebook is a great place to do business but you have to approach it the correct way 😉 glad I could help
Charles Warisi · March 5, 2016 at 9:27 pm
Awesome, you have given so much free information to help newbies like myself know what really is Facebook marketing. Thanks a lot Lawrence.!
Lawrence Tam · March 7, 2016 at 9:33 am
Learn – Do – Teach
I’m glad I could help… I was I a newbie too!m Just get better daily
Davi · March 3, 2016 at 2:01 pm
Great post Lawrence – The need to just ‘be you’ – great insights
Lawrence Tam · March 4, 2016 at 10:12 pm
yeah.. it’s facebook.. not be like everyone else book ;)… be you
Sherry Starnes · February 29, 2016 at 10:15 pm
WOW! You definitely provided a lot of value in this post Lawrence! Great reminders in this post of things I should be doing! Thanks for the valuable training!
Lawrence Tam · March 4, 2016 at 10:15 pm
I’m glad you enjoyed it Sherry! make sure to apply the quick tips as you market tomorrow.
Janet · February 29, 2016 at 1:45 pm
Dang Lawrence this put the “E” in epic post! Huge value. It feels like a training class in one post. Very insightful and helpful.
Lawrence Tam · February 29, 2016 at 6:15 pm
thanks… we put in some good work on this and wanted to share some cool stuff we found
Lawrence Tam · March 4, 2016 at 10:18 pm
whooooop whoooooop… thanks! I put a lot of work in it.
Crystal Munro · February 29, 2016 at 6:30 am
Great post Lawrence Tam, lots of value! thank you 🙂
Lawrence Tam · February 29, 2016 at 6:15 pm
Lynn Brown · February 26, 2016 at 2:54 pm
I always enjoy the valuable training, tips and strategies that you share Lawrence. I have used your strategies and keep testing with Facebook. Oh, Elance is now UpWork 😉
Lawrence Tam · February 29, 2016 at 6:16 pm
yeah… they are finally booting me into upwork… elance was actually cheaper ;(
Leslie Lane Peabody · February 26, 2016 at 12:51 pm
Man you ALWAYS bring great information. I’m saving this blog so I can continue to reference it. I always want to keep your blogs for reference. Keep sharing this great level of information!
Lawrence Tam · February 29, 2016 at 6:17 pm
yeah… we don’t publish on a weekly basis but when we do we want something valuable to share and give to the community
Mike Hobbs · February 26, 2016 at 10:10 am
Awesome Lawrence… Thanks for sharing these amazing tips with us for Facebook!
Lawrence Tam · February 29, 2016 at 6:17 pm
William Wood · February 25, 2016 at 10:18 pm
Excellent post. I learned a ton. I appreciate the time you spent putting this together. I picked up more than a few gems here.
Lawrence Tam · February 29, 2016 at 6:18 pm
awesome!!! glad I could be of help!
Gundars · May 30, 2015 at 1:44 am
Thanks for this, so much to learn and implement. But, have you noticed recent change of fb page post appearance in news feed? Seems this option is so limited now. Seems for me this decrease value of fb page.. ok you can always boost post, if you have funds for it. what you think?
Lawrence Tam · June 25, 2015 at 10:19 pm
there are for sure changes… and it’s going to get tighter and tighter… gotta play within the rules
juanita simpson · May 7, 2015 at 7:45 am
awesome tips learned a lot as always
Lawrence Tam · May 7, 2015 at 9:43 am
thank you so much for learning a little bit about facebook 😉
Lynne Thyne · March 31, 2015 at 4:19 pm
such valuable information. I thank you for your knowledge. You are never to old to learn
Felix Jarusewic · March 15, 2015 at 12:29 pm
Great stuff! The time I have saved just by reading this is incredible. Great techniques & tips, Lawrence! Many, many thanks!
Lawrence Tam · March 15, 2015 at 9:29 pm
glad it was valuable for ya!
Byron · January 20, 2015 at 1:43 am
My brother suggested I might like this blog. He was once entirely right.
This post truly made my day. You can not imagine simply how a lot
time I had spent for this info! Thank you!
Adrian · January 19, 2015 at 12:54 am
Great, great tips and inffos. Very usefull. Thanks.
Lawrence Tam · January 31, 2015 at 3:48 pm
thanks for stopping by! make sure to use the facebook angles that work today…. spamming won’t take people very far … gotta drive the value
Kaliq Muhammad · August 7, 2014 at 11:42 am
Thank you for dropping the jewels. I have noticed all of your posts have great value. This one particularly helped me out a lot. I will mos def pass it along! Peace
Lawrence Tam · November 24, 2014 at 3:09 pm
thanks for that! makes me feel good I’m helping 😉
Michael Kidzinski · June 15, 2014 at 1:40 am
Thank you very much for great value Lawrence. In my opinion (if I can have some) the most important thing on FB is “be yourself” and showing what you think and what you do – it’s one of the best way to attract like-minded people and this is also quintessence of “attraction marketing” 🙂
Lawrence Tam · June 16, 2014 at 9:36 am
yeah.. it’s FACEbook and not SPAMbook… too bad too many new business owners don’t have a proper mentor to guide them.
Katie · April 28, 2014 at 1:58 pm
Hey, thanks for the shout out and tweet Lawrence. This is a great article, and I picked up some great tricks!
You’re absolutely right that integrating Facebook and SurveyMonkey are a fantastic way to get feedback. We have a lot of insights on this in our blog, and posted a really great story recently here: http://svy.mk/1i9cTSa. If anyone has any questions about SurveyMonkey, feel free to reach out to me 🙂
Lawrence Tam · April 28, 2014 at 2:27 pm
getting a deeper insight into who your audience is and actually caring about what they think is super important.. .many think it’s hard to collect this data and why I suggest @SurveyMonkey as a quick way to get that data rolling.
Marc · April 27, 2014 at 9:01 pm
Hey Tam … How would you like to work with me at Facebook? 【ツ】
And don’t Forget Life is ♪ ♫ ♩ ♬ ♭ ♮ ♯ & ♪ ♫ ♩ ♬ ♭ ♮ ♯ == & ==> God is Mr GOZ of Shaka Ponk Groupe =>
Is that you accept my proposal?
Full ①ⓄⓄ % ?
I’m Waiting Your Answer
My Email is ==> [email protected]
PS: I’m waiting my Personnal Facebook Email… I should officially start soon
PPS: Thank’s a Lot Mark Zuckerberg 【ツ】
Lawrence Tam · April 27, 2014 at 9:22 pm
i’m confused… what are you looking to do… and why would i “want to work with you” what do you do?
Don Walker · April 27, 2014 at 8:15 pm
Once again, you created some ‘serious value’ Lawrence…Appreciate the post!
Lawrence Tam · April 28, 2014 at 9:04 am
derek coito · April 26, 2014 at 3:12 am
wow nice great info thanks allot.. derek
Lawrence Tam · April 27, 2014 at 3:48 pm
thanks for stopping by! make sure to use some of the tips!
Dom LaF · April 24, 2014 at 10:30 pm
Hi Lawrence, I am an affiliate to EN now and I just watched and love video about Facebook Graph. Super informative. I have some questions in regards to that. 1) what is the best method to reaching out to pple 2) if you message non friends wont it go to their other folder that few pple know about or do they get notifications for it regardless and 3) do i message pple individually or can i just tag them to a post
Lawrence Tam · April 25, 2014 at 8:13 pm
Easiest way is to be human and act like you are a party. . Don’t be on of those “people”
Going to other… it can happen.
Cheryl Ryning · April 22, 2014 at 9:49 pm
Love your stuff LT! You always cut to the chase, talk in plain terms, and give VALUE. You have truly blessed me brother, and I have so much gratitude for the things I have learned.
And oh yeah that cool sense of humor! You always put a smile on my face 😀
Thanks soo much for all that you give and share out here <3
Lawrence Tam · April 22, 2014 at 11:41 pm
Tom Lincoln · April 17, 2014 at 6:45 pm
Awesome post LT great content with a capital “G” Thank You for posting it.
Lawrence Tam · April 18, 2014 at 12:44 am
Tom Husby · April 17, 2014 at 10:35 am
Wow, LT this has to be the best blog post ever. Full of value. Thank you for reminding me some of the things I have been complacent about.
Lawrence Tam · April 18, 2014 at 12:44 am
gotta do it… gotta
Roger · April 17, 2014 at 10:28 am
Great stuff Tam!! This is phenomenal!!
Don Walker · April 14, 2014 at 10:11 pm
Wow!…This is the one of the most detailed, info packed, blog posts I’ve read in a while…Appreciate you sharing your insights Lawrence!
Lawrence Tam · April 15, 2014 at 9:46 am
thanks for stopping by and make sure to grow your knowledge about marketing (facebook is a good start) and APPLY what you learn ASAP 😉
Alecia Stringer · April 13, 2014 at 10:21 pm
Timm Munson · April 13, 2014 at 4:30 pm
Wow, so much free information from an expert online marketer and EN multimillionaire! Thank you for you wisdom and the benefit of your experience. My mind is racing as I try to take it all in. Bless you Lawrence and please keep it coming!
Lawrence Tam · April 13, 2014 at 8:49 pm
cool thing is…. you get to take it in… can you imagine doing this 10 years ago????
you can do it!!!