3 Different Types of Welcome Emails You Can Send New Subscribers

First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.

 

This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor.  (more…)

Business Owners, Are You Ready for These Cybersecurity Trends in 2021?

Cyber attacks are a growing threat for business across all industries, and they’ve only been accelerated by the COVD-19 pandemic. 2021 has shown an increase in cybercriminals taking advantage of the technological changes many organizations have undergone as a result of COVID-19, which have created new vulnerabilities in security systems. Data shows that shifting to a remote workforce has increased the cost of a data breach by $137,000. 

To better understand the emerging cybersecurity threats businesses are facing today, here are some of the top trends of 2021.  (more…)

blind hiring

How Blind Hiring Can Help Companies Reduce Recruitment Bias

A large part of your company’s success relies on your ability to hire the most qualified candidates. If you’re looking to streamline your recruitment process, it’s important to look at your current team and ask yourself whether your company effectively promotes diversity and representation. If not, unconscious recruitment bias could be stopping you from hiring qualified candidates. Fortunately, implementing methods like blind hiring can help your business reduce discrimination during the recruitment process and hire a more diverse team.

Read on to learn about what blind hiring is and discover how it could help you promote diversity in your business. (more…)

How to Create an Evacuation Plan for Offices

Office evacuations happen more often than you might think. Just how often exactly they occur depends on various factors, such as where your office is located.

Evacuation is necessary for various scenarios, most notably, fires, earthquakes, explosions, etc. In some instances, it might be better to shelter-in-place, but you need to be able to recognize them.

There are many evacuation elements to consider, and we’ll cover the most important ones in this article. It’s essential that you are prepared, cool-headed, and ready to set the evacuation plan in motion if need be. (more…)