The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that personalization is a worthwhile effort. Despite that, the Internet is still loaded with content. There are 2.5 quintillion bytes of data made every day. Hence, it’s dif...
Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations.
Things certainly have changed; now we typically bring our own screen with us, wherever we go, and have 24/7 access to any number of different content types. And that streaming has affected the type of content that businesses must and can provide in order to connect with their custome...
As a small business owner or entrepreneur, you’ve probably been spending a lot of time at your business or in your office. Most likely, it’s too much time. This is not the best way to grow your business or build your brand.
One major way to flourish is through networking. There are a lot of different ways to grow your business network. Some require more time and effort than others, but like many things, you get what you put in. Remember that in the end, it’s about building a strong network s...
Marketing Successfully in Social Media
During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform.
This massive growth in popularity, alongside with the potential for conversions that social media networks offer, have transformed them into advertising hubs, where millions ...
Hard Baits and Attractive Lures
Your outreach cold emails are not only the vehicle for lead generation or a meeting request, they have the potential to increase your organic traffic, social shares and links. You want to lure visitors to your site with emails that have a bit of movement, some vibration and a vibrant flash of color so you’ll rank higher on Google.
"Email is a push channel, so we need to push it to work harder." ~Kath Pay
Why Cold Emails Are Hot!
As Pharell Williams says, “col...
How important is Authentic Leadership?
What does it mean to be authentic? Authenticity has become a big catch phrase in leadership today, yet so often those speaking about it have no real sense of what it actually means in application to leadership. If you are a leader who likes to stay on the cutting edge you know that being an authentic leader is no longer a preference, it’s a requirement!
When it comes to Authentic Leadership, we must ask ourselves whether we are fooling ourselves, when w...
With so many different types of digital marketer, no two professionals ever rely on the same exact strategy.
However, there is one trait the most successful marketing professionals share: they’re willing and able to track each and every action they take (and the results).
With this in mind, let’s examine exactly what this means:
Track What You’re Doing
It’s as simple as that. You need to track every move you make. This can include but is not limited to the Facebook Ads you run, the p...
Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed.
Costs of Conten...
I started saving money about a year ago using a simple app called Digit and what it does is hide my money. Now you're thinking that is a bad thing, but in this case hiding the money is simply implementing the idea “out of sight, out of mind". When I check my debit card and see I have 500 dollars, I limit my spending to that 500 dollars. However, in actuality Digit will be periodically saving me money (you can set it as low as 5 dollars a week to 50 depending on your spending), so if I have an ex...