Content marketing is a great way to build your expertise and gain new customers. Your design and logo are just as important as the content when creating a great blog.
Your logo is the face of your blog, which is why extra time and effort should go into creating it. Research your audience so you know what appeals to them and include those elements in your logo. Pay close attention to each element, as they all are equally important. Here are four components not to be ignored if you want an amaz...
If you are trying to raise money for your innovative startup at some point investors will ask "What's your pre-money valuation?".
Now, you could just plug a number out of thin air and hope for the best.
But savvy investors want to know they can expect a 10x return on their invested capital, so they will dig deeper and try to understand how you got to that startup valuation.
If you can't argue and convince investors that at this valuation they are still likely to get a great return, then...
If there is any platform out there that is making next door boys and girls millionaires, it is Youtube. Famous Youtubers like Ryan Higa, PewDiePie, or Kwebbelkop are earning millions every month from their bedroom, posting videos online and building a community.
Book and movie deals, screaming fans, and stardom, Youtubers are becoming celebrities in a matter of years posting videos about their life and connecting with an audience - proving that it's certainly possible to make a living out...
The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that personalization is a worthwhile effort. Despite that, the Internet is still loaded with content. There are 2.5 quintillion bytes of data made every day. Hence, it’s dif...
Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations.
Things certainly have changed; now we typically bring our own screen with us, wherever we go, and have 24/7 access to any number of different content types. And that streaming has affected the type of content that businesses must and can provide in order to connect with their custome...
As a small business owner or entrepreneur, you’ve probably been spending a lot of time at your business or in your office. Most likely, it’s too much time. This is not the best way to grow your business or build your brand.
One major way to flourish is through networking. There are a lot of different ways to grow your business network. Some require more time and effort than others, but like many things, you get what you put in. Remember that in the end, it’s about building a strong network s...
Marketing Successfully in Social Media
During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform.
This massive growth in popularity, alongside with the potential for conversions that social media networks offer, have transformed them into advertising hubs, where millions ...
Hard Baits and Attractive Lures
Your outreach cold emails are not only the vehicle for lead generation or a meeting request, they have the potential to increase your organic traffic, social shares and links. You want to lure visitors to your site with emails that have a bit of movement, some vibration and a vibrant flash of color so you’ll rank higher on Google.
"Email is a push channel, so we need to push it to work harder." ~Kath Pay
Why Cold Emails Are Hot!
As Pharell Williams says, “col...
How important is Authentic Leadership?
What does it mean to be authentic? Authenticity has become a big catch phrase in leadership today, yet so often those speaking about it have no real sense of what it actually means in application to leadership. If you are a leader who likes to stay on the cutting edge you know that being an authentic leader is no longer a preference, it’s a requirement!
When it comes to Authentic Leadership, we must ask ourselves whether we are fooling ourselves, when w...