3 Different Types of Welcome Emails You Can Send New Subscribers

First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.

 

This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor.  (more…)

Business Owners, Are You Ready for These Cybersecurity Trends in 2021?

Cyber attacks are a growing threat for business across all industries, and they’ve only been accelerated by the COVD-19 pandemic. 2021 has shown an increase in cybercriminals taking advantage of the technological changes many organizations have undergone as a result of COVID-19, which have created new vulnerabilities in security systems. Data shows that shifting to a remote workforce has increased the cost of a data breach by $137,000. 

To better understand the emerging cybersecurity threats businesses are facing today, here are some of the top trends of 2021.  (more…)

How You Can Help Your Employees Thrive in a Remote Work Setting

There’s no question that COVID-19  has changed so much about the way we live our lives. From learning to socializing, the virus has infiltrated every activity, transforming our world and how we engage with it.

 

Among the most significant changes, however, is the significant shift to telework. Studies show that the transition to a work from home (WFH) model due to the pandemic has been rapid. (more…)

blind hiring

How Blind Hiring Can Help Companies Reduce Recruitment Bias

A large part of your company’s success relies on your ability to hire the most qualified candidates. If you’re looking to streamline your recruitment process, it’s important to look at your current team and ask yourself whether your company effectively promotes diversity and representation. If not, unconscious recruitment bias could be stopping you from hiring qualified candidates. Fortunately, implementing methods like blind hiring can help your business reduce discrimination during the recruitment process and hire a more diverse team.

Read on to learn about what blind hiring is and discover how it could help you promote diversity in your business. (more…)

Recruiting Strategies That Will Help You Find the Best Job Candidates

Finding qualified candidates for your job openings can be a difficult task. 

 

Sometimes, applicants are scarce, either due to labor shortages or an abundance of opportunities in the job market. During these times, the most desirable prospects have all the options as to where they want to take their talents, and it may be difficult for you to persuade them to come work for you over a competitor.

 

During the times when there’s a surplus of applicants for every position you advertise, you still have to weed through a stack of resumes to find the potential hire that will best fit your business — assuming your posting even convinced them to apply for the role.

 

You’ll need to revisit your recruiting strategies and hone them to their razors’ edge if you want to stand out as a potential employer. This article will provide some tips on distinguishing your business and attracting the very best candidates to come work for you. (more…)

Leadership Qualities That Improve Group Dynamics and Project Success

As a team leader, you know that successfully running a group project can be a delicate matter. Each member needs to feel like they have a stake in the work while also having the freedom to communicate needs and challenges. It's up to you to create a supportive atmosphere for your employees.

 

This is especially crucial as the need for remote access increases. You must lay the groundwork for successful group dynamics to ensure that the project progresses on time and on track. Your team becomes a cohesive unit when members feel supported as they contribute their talents and skills. (more…)

How to Evaluate Customer Intent on Your Website

Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.

 

When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)

How Sales Automation Can Help Your Business Grow

Once you manage to get your business started, the next logical step is to help it grow. With the growing demands, you will need to find ways to improve efficiency and accomplish more in less time. Sales automation is here to help you maximize your sales.

It is a powerful way to enhance productivity, increase sales, and improve revenue. Automation can help you in eliminating tedious and time-consuming tasks and saving thousands of work hours. With it, your sales team will be able to shift their focus to what they do best, generating leads and selling.

Here is how sales automation can help your business grow. (more…)