LT 16: Breakthrough Advertising with Avram Gonzales

5 Levels of understanding your customer and where they are in the buying process. Listen in to this Breakthrough Advertising podcast interview with Avram Gonzales on the Project Mayhem Podcast.


Project Mayhem Podcast 16 – Breakthrough Advertising with Avram Gonzales 


MindMap: Breakthrough Advertising Chapter 7 – Intensification

 *found on copywritingjournal

Show Notes:

Avram Gonzales started in 2010 and he did this challenge where he would
shoot a video on new things he was doing daily.

250+ videos later… dang! WHILE going to college and Grad School.

He spoke on TEDx which is one of my goals to also achieve.

Book: Eugene Schwarz – Breakthrough Advertising
level 5 – unaware – don’t know there is a problem (benefits)
level 4 – problem aware – ex: broke people (benefits and anxiety)
level 3 – solution aware – which to pick (feature) (which fighting game)
level 2 – product aware – unique selling proposition (USP)
level 1 – most aware – already know (exclusive)

*found on

I want to thank Avram for spending some time and teaching me about these 5 Levels and sharing with my Newsletter and Podcast listeners.

Connect with Avram Gonzales
– Facebook
– Webinar Bonus (Originally Sold for $97)




Funny dude who grew up in Houston, and retired from Mechanical Engineering at the age of 33. Has 3 kiddos and happily married and marketing full time since 2012. Check out how I've been using Instagram to build my business by using the power of Instgram #hashtags - Free tips here href="">Click Here.

9 thoughts on “LT 16: Breakthrough Advertising with Avram Gonzales

  1. Thank you so much for this Podcast Lawrence and Avram!!

    TOTALLY resonate with what Avram talked about, and will be diving into this book, Breakthrough Advertising. Had a lot of AH-HA moments and understanding behind what we have naturally gravitated towards in our marketing and can now even better “piece it all together”.

    Amazing value here! Thank you!

  2. Thank you Lawrence and Avram for this podcast and information. Super-important awareness information that I had not seen before. You guys continue to serve up awesome content that helps people. I appreciate that!

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