5 Levels of understanding your customer and where they are in the buying process. Listen in to this Breakthrough Advertising podcast interview with Avram Gonzales on the Project Mayhem Podcast.
MindMap: Breakthrough Advertising Chapter 7 – Intensification
*found on copywritingjournal
Avram Gonzales started in 2010 and he did this challenge where he would
shoot a video on new things he was doing daily.
250+ videos later… dang! WHILE going to college and Grad School.
He spoke on TEDx which is one of my goals to also achieve.
Book: Eugene Schwarz – Breakthrough Advertising
level 5 – unaware – don’t know there is a problem (benefits)
level 4 – problem aware – ex: broke people (benefits and anxiety)
level 3 – solution aware – which to pick (feature) (which fighting game)
level 2 – product aware – unique selling proposition (USP)
level 1 – most aware – already know (exclusive)
*found on Exacttarget.com
I want to thank Avram for spending some time and teaching me about these 5 Levels and sharing with my Newsletter and Podcast listeners.
Connect with Avram Gonzales