LT 16: Breakthrough Advertising with Avram Gonzales

by Lawrence Tam on August 8, 2014

5 Levels of understanding your customer and where they are in the buying process. Listen in to this Breakthrough Advertising podcast interview with Avram Gonzales on the Project Mayhem Podcast.


Project Mayhem Podcast 16 – Breakthrough Advertising with Avram Gonzales 



MindMap: Breakthrough Advertising Chapter 7 - Intensification


 *found on copywritingjournal

Show Notes:

Avram Gonzales started in 2010 and he did this challenge where he would
shoot a video on new things he was doing daily.

250+ videos later… dang! WHILE going to college and Grad School.

He spoke on TEDx which is one of my goals to also achieve.

Book: Eugene Schwarz – Breakthrough Advertising
Breakthrough Advertising

level 5 – unaware – don’t know there is a problem (benefits)
level 4 – problem aware – ex: broke people (benefits and anxiety)
level 3 – solution aware – which to pick (feature) (which fighting game)
level 2 – product aware – unique selling proposition (USP)
level 1 - most aware – already know (exclusive)

breakthrough advertising

*found on

I want to thank Avram for spending some time and teaching me about these 5 Levels and sharing with my Newsletter and Podcast listeners.

Connect with Avram Gonzales
- Facebook
- Webinar Bonus (Originally Sold for $97)
avram gonzales






Lawrence Tam podcast Project Mayhem

Funny dude who grew up in Houston, and retired from Mechanical Engineering at the age of 33. Has 3 kiddos and happily married and marketing full time since 2012 after hitting his first million online.

Marketing Training in Audio (iTunes) and Video (10 Videos) -> Lawrence Tam Marketing Training

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{ 8 comments… read them below or add one }

1 Daniel October 19, 2014 at 10:28 pm

Thank you for sharing these great techniques.
These are certainly going to be some things I try and implement in my every day use.


2 Kat Zapanta August 27, 2014 at 12:57 pm

Thank you so much for this Podcast Lawrence and Avram!!

TOTALLY resonate with what Avram talked about, and will be diving into this book, Breakthrough Advertising. Had a lot of AH-HA moments and understanding behind what we have naturally gravitated towards in our marketing and can now even better “piece it all together”.

Amazing value here! Thank you!


3 Lawrence Tam August 28, 2014 at 9:56 am

it’s something I didn’t really know about until he laid it out.. I did part of it but in a chart makes more sense


4 Joy Schaefer August 10, 2014 at 4:00 am

Awesome! Thanks Lawrence and Avram. Definitely info to help take my efforts to a new level .


5 Lawrence Tam August 11, 2014 at 9:53 am

thanks for listening!


6 Alecia Stringer August 8, 2014 at 4:35 pm

Thanks for the ninja info on customer awareness so we can direct them in the most efficient manner! Practicing this daily!


7 John Newton August 8, 2014 at 10:51 am

Thank you Lawrence and Avram for this podcast and information. Super-important awareness information that I had not seen before. You guys continue to serve up awesome content that helps people. I appreciate that!


8 Lawrence Tam August 10, 2014 at 8:58 am

thanks for listening!

I would totally appreciate if you went to iTunes and left the podcast a glowing 5 star review and suggestions of topics to cover here->


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