Of all the social media platforms, Facebook takes the crown as the site has now reached 2 billion active users every month. This number affords any business a wealth of potential customers.
It is now the number one choice of people who want to communicate and keep in touch with their loved ones. But aside from the personal benefits, the social media giant is also a great way for businesses that want to increase brand awareness, customer engagement, and website traffic, all of which can contribute to leads and sales.
Facebook is considered as the most important social media platform by 57% of marketers and social media companies. In fact, it is used by 70% of marketers to acquire new customers.
If you look at the sheer number of active users in this social media platform, it is easy to understand the clamor of many marketers to include Facebook in their digital marketing strategy. Take a look at some of the reasons that makes Facebook a powerful marketing tool.
Facebook helps develop your brand identity. If you know how to leverage your business page into spreading word about your offered products or services, it is fairly easy to use Facebook to your advantage in cementing your reputation as the leader in your chosen industry. Many people go to social media to research about the company or brand before they make up their mind in doing business with you.
By producing content relevant to your target customers, you can boost awareness on your brand and expand your reach. This will strengthen your brand identity.
Facebook advertising is a game-changer. As one of the most populated social networking sites, Facebook can also guarantee millions of potential customers. Facebook advertising is built for a specific and targeted audience, ensuring that your potential customers can see your ads.
Facebook can increase customer engagement. With its many features like Facebook live, videos, instant messaging, and chatbots, businesses and customers can easily interact. Engagement is boosted with comment sections and product reviews available to customers.
Facebook allows a two-way communication. It provides a platform for instant feedback. Now, it is no longer just the businesses bombarding their audience with product and service information and promotional messages. It is also possible for customers to air out their concerns, ask questions, and give feedback. Whenever there are problems, businesses can conveniently answer questions and provide solutions.
Facebook is continuously growing. Every 60 seconds, there are 500 new users signing up. As of June 30, 2018, the number of monthly active users has reached 2.23 billion. There is a reported increase of 11% year-over-year.
Some of the brands that have successfully amassed millions of fans and likes on their pages include Samsung, Coca Cola, McDonald’s, KFC, Red Bull, and Microsoft Windows.
By following in their footsteps, other businesses, whether big or small, can have a strong social media presence on Facebook. Runnings ads and campaigns will not cost you a lot, but it can certainly assure you of a higher return on investment. Many marketers have recognized its importance. It is time you do, too.