Okay… so with my process I attract traffic from different platforms and most if not all of it goes to capture pages and blog posts/pages.
The idea is to funnel the traffic into a process and you just need to test and tweak as you go how you want them coming in…
Most of my traffic is from paid/social media/SEO so it's a good mix and my blog(s) do just that for me.
I have plural, blogs, due to the fact it's the EASIEST way to get multiple “types” of content out there…
I wanted to use this video to expand on Video 7. I wanted to fill in some details, show you how a prospect flows through your business system (a.k.a. sales funnel), and show you how to keep your prospects and leads happy.
First, you have your capture page. This page has a video, an enticing offer, or sales text that entices a targeted prospect to give you their email address and establish rapport with you.
The next step is sending them to a sales page.
You are selling something.
This is where you put your offer in front of them. If they don't buy right away, you still have their email address. You can continue to provide them valuable information and reintroduce your sales offer at a later time.
You can have different sales pages, all going to different offers, or highlighting a different aspect of the same product.
75% should be email of value and 25% should be sales.
For example, if you are selling vacuum cleaners, then 3 email should be about housecleaning hacks, tips to quick clean carpeting, making your floors look new, etc. and 1 email should actually offer something to buy.
Why do that? It builds trust. It gives your prospects something of value. It keeps exposing your brand to them and keeps you in their minds. If you are sending something of value, they are more likely to open your email. If all you send them is sales pages, they may opt out without buying anything.
How Do You Get People To Your Capture Page?
You want web traffic, and a lot of it. This is because the vast majority of people who will visit your page will never give an email or buy anything. If you only have 10 people visiting per day, the likelihood of you selling anything is very small.
However, if you have 1000 visitors per day, the likelihood of someone buying increases. You want more visitors, especially repeat visitors. Repeat visitors are more likely to share your page with their friends, give an email address and buy. Always be ramping up your web traffic. 100,000 visitors per day is not unheard of.
So you do you get web traffic? The tool I recommend most is a blog. A blog that is updated frequently with great content, and great SEO will bring in a lot of free traffic.
Great elements of SEO are:
- Using a targeted keyword phrase, like “How do I clean hardwood floors?” every 100 words (on average) = 1% Density
- Writing at least 500 words, preferably more….. these days shoot for 2,700-3,200 words.
- Inserting links to your own blog and outside links.
Your blog should be media-rich with videos, photos, etc. If you think it is a lot, don't despair. Start simply and add as you go. You can always go back and change your blog posts, too.
Thank you for watching Video 8. Get ready for some choice tidbits of information in Video 9.
I will be diving MORE into this in Video 9….
the one people LOVE…
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