Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations.

Things certainly have changed; now we typically bring our own screen with us, wherever we go, and have 24/7 access to any number of different content types. And that streaming has affected the type of content that businesses must and can provide in order to connect with their customers in more meaningful and impactful way.

Screens and content come together almost perfectly in something called live streaming, which is just like it sounds. It's a way for a company to give customers a peek into something special, like an event, or learn something cool and fun. It's also a way to break down barriers between company and person. Ready to learn more? This graphic can help.


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