Marketing Training

General Marketing Training

Generate Web Traffic – Use SEO

One of the critical pieces to building a business especially online is learning how to generate web traffic. I currently work with a couple of methods but the one I wanted to share today was a low cost method I use every day.

Generate Web Traffic – Using SEO

One of the cool things about building a business is that there are so many ways to drive traffic. The 2 main ways are free and paid. In my book they are both paid since your either using money or time. People these days don't put enough emphasis on what their time is worth and just throw it around like it's worthless. I would highly recommend new people to the industry to understand working something for free doesn't work out in the end.generate web traffic

Let's stay on point and talk about how to generate web traffic using SEO.

SEO stand for Search Engine Optimization. It is essentially the art of marketing your business on the internet so search engines like Google, Yahoo, and Bing will drive their customers to you.

I love this type of business model since it's like opening a store and allowing people to visit depending on their needs. There is very little forced advertising in this method and the amount of traffic generated is primarily determined on what your marketing in terms of keywords.

Sure there are other ways to drive traffic like social network syndication but SEO in my opinion is one of those things that really just worked for me and my business.

SEO will take a couple of skills but the ones I would like to focus on are: (more…)

By Lawrence Tam, ago

MLM Opportunities – Does It Matter For Success?

Are  you in the situation where you feel MLM opportunities are starting to blend together? Or are you the other type of person who feels there is  only ONE other mlm opportunity that could possibly be the right choice for a sustainable future?

MLM Opportunities – Great But Not The End All

If your new to the industry one of the critical things to understand about building a business with all of these great MLM opportunities is that there is probably not just ONE that can do it for you. The industry has opened up and has been better regulated to have multiple business types and services to allow for a rep to prosper in many different ones. It's not like there is that one that could solve the main issue of – making money

MLM opportunities are vehicles. If you understand that many are great, some are good, and others are plain trash you will get the idea that you just need to partner with the ones that fill your needs and move on from there. Too many reps get too caught up in the perfect one and instead of building anything they join they keep searching for the pot of gold. This is a mistake and why so many fail.

MLM opportunities need to treated like a vehicle to make money and that there will be a certain few that you could definitely put your name behind and you would be more than happy to buy the product or use the service. MLM opportunities are like any other business model in that it will take time and money. (more…)

By Lawrence Tam, ago

Grow Your Business Like A Champ Not A Chump

Do you know the difference on how to grow your business like a champ and not like a chump?

They sure do sound like the same thing but many don't know the difference. How can I tell?

I just take a glance at their business and how they market it online. Many have good intentions but the way they setup their business it's just not going to work in the long run.

3 Essential Steps To Grow Your Business Online

1) Your business needs marketing.

I don't know how many times I've told one of my students that one of their biggest problems is not respecting the game of marketing. Many want to make it big and sell a ton of products or services. Now that's cool they feel that whatever they are selling could sell itself but if that was the case they could just put it up and people would gobble it up. Most will not succeed with some marketing.

Many market their business opportunity, service, and products the wrong way. Information noise has increased more and more as the years go by with more integration with internet and traditional methods. People's attention span are getting short and harder to infiltrate due to walls that are built up over time.

Shouting is the way to get ahead.  umm, NO. (more…)

By Lawrence Tam, ago

Virtual Employee – Can You Afford It?

Getting a virtual employee for your business is the best way to do business in this era of tough competition. In terms of finances and assistance, the virtual employees hired by you will definitely perform at par in comparison with the other employees.

So Why A Consider Virtual Employee?

Virtual employees work in teams and they use team collaboration software's to conduct as well as manage the daily business. Virtual teams are primarily consisted of staff members, supervisors, clients and partners with outsourced professional in general cases. They provide small businesses a valuable and cost effective team to work with.

Virtual employees or we can say virtual assistants do not make you spend hefty financial resources on them. Unlike the real staff and employees they don't demand your contribution for unemployment insurance and payroll taxes like stuff. You don't even need to invest too much for hardware to let them settle down in your office. They work on internet and that is where you can have the maximum output from.

When you hire a virtual employee you actually utilize four underlying benefits of this act.

Benefits would be like hiring no-employees, members may be anywhere, but would certainly work for you; you can get real time communication with them, and last is that you will attain ease and efficiency in everything they do. (more…)

By Lawrence Tam, ago

Google Keyword Sandbox Real?

The Google Keyword Sandbox is alive and kicking. If you have been doing a good amount of website creation, article marketing, SEO, blogging, and video marketing you would have experienced this before.

So What Is The Google Keyword Sandbox?

The Google Keyword Sandbox is a normal occurrence a market will experience if they build too many links to their website too quickly.The normal rankings for the site in terms of SERP will basically drop the site off the radar in dramatic fashion.

So Is the Google Keyword Sandbox Bad?

Many webmaster fear the google keyword sandbox because the whole point of search engine marketing is to get found organically with search engines and especially with  Google. More experienced marketers will probably have experienced one or both of these results with a google sandbox.

1) The site gets google keyword sandboxed and drops off the rankings and stays there for some time.

2) The sit gets google keyword sandboxed and drops off but reappears at a higher ranking. (more…)

By Lawrence Tam, ago

Ways To Save Money – To Pay For Your Business

In the process of living a better life many are always looking to make money but that should actually be paired up to ways to save money to pay for the business.

Many in the home business arena fail to succeed primarily due tot he fact that they are short on cash. Sure, having an initial investment to start up is one thing but how about the daily costs that start to stack up?

  • Initial Business  Cost
  • Recurring Business Costs
  • Upgrades and Maintenance
  • Advertising
  • and so on

There are a lot of different things that go into running a business and the costs will continue to build well past the initial investment.

That's the real reason so many fail in a home based business. Running out of cash.

So here are a couple of ways to save money and pay for your business.

3 Killer Ways To Save Money For Your Business (more…)

By Lawrence Tam, ago