I wanted to share with you a cool way I've been generating leads … but not through the traditional sense.It's a weird way on how to convert a lead… and probably get the lead 99% of the time.
Lead = someone requested MORE information*
Always adhere to CAN-SPAM (read more about spam and emails here) and ONLY email those who have requested to be emailed. So this is going to play out like a simple cooking recipe… so simple it's like making peanut butter sandwiches.
The Better you are able to FOLLOW directions the better you will understand how this works and replicate it INSTANTLY 🙂 You ready?
How to Convert A Lead Presentation
You are going to want to bookmark/save this and share this to your friends
Step 1: Understand What A Lead Is
You must understand what a LEAD is and why you want them. If you do not… you should stop here… cause you are going to ruin your masterful recipe. – Yes I know… move on – No I do now know why I want leads -> Watch my 10 Day Video Series On Marketing
Step 2: Process
Generally someone clicks a LINK -> which goes to a capture page. That person then has the option to put in their email to “become a lead”. Here is an example.
Step 3: Tools
You will need a specific software piece that makes this work. It's called an autoresponder and this one has a secret thing that works like magic.
It's called Aweber (other services have variations of this) and I have a couple different ones but this one can do this special “trick”. and wanted to show you how to do it. If you want this trick to work you will need to get a copy here for $1 trial with Aweber
*here is more information about email marketing if you are new or rusty (read this)
Define: Autoresponder – Allows you to email multiple people and be Compliant with CAN-SPAM by giving people the ability to OPT OUT. Gmail and others can't do that.
Followup – This is a pre-set email series that goes out when someone puts in their email.
Step 4: Get Your List Name
The listname is UNIQUE and you must have your own. *if you fail to make a unique one they will STICK you with some crazy looking list name with numbers (it's okay it will still work)
Once you have this.. you're almost home free. 😉
Step 5: Game Time – 99.9% Method
So the next step is to test it out! Here is the link:
The LISTNAME is your unique listname YOU setup..My listname from step 4 = lawrencetam So my EX: [email protected]
Want to get on my training list for Capture page training I have? Email a blank email to [email protected] -and then confirm in your inbox (it will send you a confirmation email)
Notice I had to use “awlist3587381″
Aweber didn't tell me the list name was taken… so it just defaulted me to some ugly one so this strategy is a bit harder
The best way is to lock down a UNIQUE list name (awber won't tell you until AFTER you choose your name)
Send that on facebook, pinterest, blog, myspace, twitter… and tell anyone to EMAIL you at that email to become a new lead 😉
– it can be a blank email
– it just needs ot know WHERE they are emailing from 😉
No capture page to worry about.
Just tell your guest… like.. “If you want to learn more… just email me at LISTNAME@Aweber.com” With LISTNAME being the listname from step 4 that what you setup in aweber.
Why This Rules
Well…. let me count the ways
- You do NOT have to build a capture page to CAPTURE an email 😉
- You do NOT have to worry about click through rates because they have already emailed
- You do NOT have to worry about hosting capture pages and worrying about speed loads
- You do NOT have to mess with adcopy on the capture page… they already became a lead when they emailed
- Your lead, after they confirm, will instantly start getting your followup series and eventually anytime you send a broadcast.
*there is a catch… to prevent mass spamming they require people to Double Confirm. Which means they will be emailed your confirmation email automatically. This is a good thing.
I love this method cause Facebook and Youtube loves it.
I mean… shoot… you probably ended up on my newsletter with this process and if not… it's something you can do RIGHT NOW.
99% confirmation…Why? the person has to be in a mindset to GIVE YOU a good email or they wouldn't even email you (99% of the people do NOT know how to spoof their email address…
so if they send to your email they will send from a GOOD email address)no drop off from lead capture pages… and you GET the email. the REAL email.
Take Action On What You Learned
Check out this example of how I did this so you can do it NOW and start generating leads with the sphere of influence you have right now that is NOT in your newsletter.
Now… super user note. You can not bypass double opt in…. which is GOOD cause spammers would kill this feature..
If you enjoyed our time together and learned a cool tip that I've been using for years to build relationships with literally thousands of people online…
I would love to connect with you and really get you gearing up and learning MORE about marketing and even how to do it part time. Go ahead and click the button below and dive into a system I'm using for traffic, lead generation and online sales.
Funny dude who grew up in Houston, and retired from Mechanical Engineering at the age of 33. Has 3 kiddos and happily married and marketing full time since 2012.
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