Straight from the horses mouth Facebook just notified me that they don’t like outside advertisers. Is it me or is this just another round of the Google slap coming around again.
Don’t believe me?
Check out what they told me today.
Thank you for participating in the Facebook Ads beta conversion tracking program. After reviewing extensive feedback from beta participants, we’ve decided to discontinue the beta program, effective next month.
What This Means for Your Business
If you use a Facebook conversion tracking tag on your own website, you’ll be able to collect tracking data through the beta feature until October 20, 2010, and you’ll be able to view historical conversion data through November 1, 2010.
Note: This change only affects conversion tracking pixels used outside of Facebook. We’ll continue to automatically track and report on conversions for your Facebook Page or Event.
Thanks again for your participation in this beta program. We look forward to bringing you new features to support your advertising experience in the coming months!
The Facebook Ads Team”
What this is essentially saying is screw all of you who want to track internally with Facebook and you gotta do it externally. This isn’t impossible to do but for a program that makes Facebook millions, if not close to billions soon, it just doesn’t make sense that a simple tracking option isn’t available. Google, Yahoo, Bing all have tracking integration and it just makes it easy to see very quickly which campaigns are performing. Facebook already had it backwords when they didn’t show it that day of but now it’s even worst by not allowing tracking within Facebook PPC.
What else are you guys using to track externally for PPC these days? If you plan to use Facebook for PPC marketing you better have other systems in place to track now.
Engineering Your Success,