So what the heck is it and why is everyone and their momma’s spamming it on Facebook these days? I decided to do a bit more looking and here are some of the things that caught my attention.
TBA Two stand for The Bold Approach
Websites for tbatwo for an “internet marketing company” are hard to find but from what I've seen tbaco.com, tbatwo.com, and theboldapproach.com. I will touch on these websites a bit more in future posts.
Here are some of the regurgitated blasts you must have seen by now:
“An investment of $25 can bring you over $5,000.00 monthly (residual) income. No selling, no buying, no stock piling of products, no showcases or parties…It’s just that simple.”
“This is the perfect opportunity for you, if you don't have a HUGE start-up cost!!! $25.00=$19,000 MONTHLY!!!! ASK ME HOW!!!“
“Investment of $25 brings you over $5,000/mo. income. No selling, No buying, No stock piling of products, No showcases or parties, No Reverse 2-Ups(Giving up your people) or Cycling; Not even switching of services, plus GET PAID on what you're doing already anyway. No PV, BV, or CV, No Left Leg and Right Leg Plans…IT'S JUST THAT SIMPLE!!! Not $499, Not $299, Not $99, Not even $70!!! JUST $25 thats all <>“
The above is just a sample of what I’ve been seeing. It’s all over the place and I just wanted to hit on one point today.
I’m sure you can go and do your homework about the website and such but I’m here to dive into what bothers me. I’m looking for reps to come in and show me what’s up but here are just some things I would like to be addressed in an open forum on my blog.
How in the heck can you openly advertise income?
Every single network marketing company has this in their policies and procedures. Why? It’s a business opportunity and not a job. You can’t promise anything. There is no type of assurance of that return. That kind of money can only come from a team and guess what, recruitment.
Recruiting or Sponsoring someone into a network marketing company is never a guaranteed number which means income to a network marketing company can never be guaranteed. Just like in any traditional sales position all you can do is tell your sale team what they get in commission and what typically reps make. That’s it. Show proven numbers.
See MLM opportunities can NOT specify what money can be made because it doesn’t exist until the rep physically achieves it. This is why so many mlm opportunities like to say the income is unlimited which in essence is partially true. If a number is given out like a $25 for $5000 residual there is going to be problems.
An example of this is trying to sell mutual funds. Invest $100/month and you can have 50% monthly return.
Sure some might get it but to lead with that is dangerous. There are always small clauses that state this type of performance shouldn’t be expected. Sure it’s happened but they don’t want customers thinking that’s what they will get.
That’s like anything in life. If you apply for a job you like to know what the Low, Average, and High end of salary a job offers. If a recruiter of a company only states what the high was you would get a false sense that was the norm when really it’s not.
Coming out of college, mechanical engineering in 2000 for new grads was generally getting around $50k/year. Some were getting like $30k/year and others over $90k/year with a Bachelors of Science from the University of Texas. See you can’t come in and tell potential students that XYZ Company will hire you at 90k+/yr starting out as that might have been a special case for that one applicant. How pissed would students be when they go to apply to find out only one applicant in the last 10 years was offered that and the normal entry job pays $30k/year.
Never lead with income. It leaves a bad taste when those entering don’t achieve that level.
This leads me to the biggest question I have since checking out the website after reading this on their TBATWO.com website
“An 9 year-old successful network marketing company offers you the opportunity to earn unlimited income marketing via the Internet.”
In 9 years where the heck is the income disclosure. Please show me as I hope I just missed it. If not, What the heck is going on. After 9 years you should have an income disclosure that physically states what reps are making as a Low, Avg, High and also detailing the time in the company.
Do some research on any established MLM company like Send Out Cards, Ignite Energy, Melaleuca, Monavie and they all will tell you what reps make in their income disclosure document. They will also tell you income is not guaranteed and that income generated is highly dependent on your own work.
Now I do want to add maybe this is just from a large group within TBA TWO who are using the income claim marketing angle.
TBA TWO states on their website “No claim or guarantee is promised by TBA as to the amount of income you will earn. You understand that it is through your own efforts that income shall be derived, and TBA has no control over the amount of time or effort used.”
Learn from this. Do NOT make income claims for your own network marketing company. It's one thing to display an income disclosure but to shout out numbers is never a good thing for you or your company. Understand that you can build your downline online without pushing hype like above. Solid internet lead generation will get you to the people who are looking to work with you the most.
Please retweet this, Facebook share this, and comment below as I really would love to hear your opinions on this matter even if your not part of this company. Fill in your information below if you are not on my training newsletter to keep up to date on the best marketing tips online to build your home network marketing business
This is part ONE of my series to dig deeper into TBA TWO.
Engineering Your Success,