Luke Smith

Small businesses were challenged like never before in 2020, which means 2021 will be an especially important year for standing out from competitors. With new trends coming from giants like Google and Facebook, as well as plenty of new companies making an appearance, many small businesses will be changing up their marketing strategies for 2021.

 

Here are some strong digital marketing trends for small businesses in 2021. (more…)

2020 has been a tough year — even Jon Acuff, who’s published six books and is a New York Times bestselling author stated, “True story: in 2020, one of my goals was just to take a shower every day.” 

 

Still, as Jon reminds us, a new year is a chance to get up and try again. Setting goals, big or small, helps give us the energy and hope we need to move forward.

 

These goals give us the chance to improve ourselves, both personally and professionally. 

 

Here are some ideas to think about! (more…)

The COVID-19 crisis has pushed remote work to the forefront practically overnight. What was once a coveted workplace perk has now become the new normal for millions of employees across the globe. (more…)

It’s clear why you need content marketing. 47% of buyers will view 3 to 5 pieces of content before making a purchasing decision, and companies with blogs get 67% more leads than those who don’t. But how do you apply the data you generate to a content marketing strategy? How Read more…