5 Things You Need to Know About Hiring Virtual Help

5 Things You Need to Know About Hiring Virtual Help
According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
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Your First Launch as an Entrepreneur

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...
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5 Referral Marketing Tips You Can Adopt From AirBNB

5 Referral Marketing Tips You Can Adopt From AirBNB
AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...
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5 Marketing Predictions to Steer Your 2017 Efforts

Marketing Predictions to Steer Your 2017 Efforts
As we head into a new year with 12 wide-open months in front of us, it’s a good time to consider how to make 2017 our best year of marketing to date. While we can’t predict exactly what tactics will dominate the year, we can make some educated guesses based on the marketing trends that defined 2016. Here’s how I see it: As consumers become increasingly tech-savvy, marketing efforts will continue to focus on creating engaging and visually-stimulating experiences for multiple devices. Marke...
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Why You Should Give Free Content to Readers

Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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Two powerful marketing lessons I learned from a Portland doughnut shop

My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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What Is Marketing? This Guy Explains It

Check out how this guy relates marketing to getting married. If you are dating or married... it hits the spot ;) What is Marketing? This Guy Explained It  *image from Tickld My own... 10. If a girl goes on google, and types "Looking for Rich Man to Marry" and finds your blog post that talks about how you are rich, single, and looking to marry - That's Niche SEO Marketing  
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Why Content Writing is Sexy (And Where To Get It For Yourself)

Content writing. It is not just a catch all term, for anything written online; it is the written representation of you and your business and all it represents. Basically, it your ideas online. Writing has been a powerful influence for centuries. Now, in the information age, it is more important than ever. Content writing can make or break your business, your influence and your bottom line. Done right, content writing is downright sexy. Done wrong, content writing is downright disa...
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Benefits of Email Marketing – Getting Customers To Love Buying From You

benefits of email marketing
The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms. Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis.  That means they like what you have to say and want to hear more from yo...
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