Content Marketing, is it the Way of the Future? [infographic]

Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed. Costs of Conten...
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How to Save Big Money with Little Changes

I started saving money about a year ago using a simple app called Digit and what it does is hide my money. Now you're thinking that is a bad thing, but in this case hiding the money is simply implementing the idea “out of sight, out of mind". When I check my debit card and see I have 500 dollars, I limit my spending to that 500 dollars. However, in actuality Digit will be periodically saving me money (you can set it as low as 5 dollars a week to 50 depending on your spending), so if I have an ex...
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Using Video Live Streaming for Content Marketing

If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web.  In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...
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5 Things You Need to Know About Hiring Virtual Help

According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
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Your First Launch as an Entrepreneur

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...
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5 Referral Marketing Tips You Can Adopt From AirBNB

AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...
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5 Marketing Predictions to Steer Your 2017 Efforts

As we head into a new year with 12 wide-open months in front of us, it’s a good time to consider how to make 2017 our best year of marketing to date. While we can’t predict exactly what tactics will dominate the year, we can make some educated guesses based on the marketing trends that defined 2016. Here’s how I see it: As consumers become increasingly tech-savvy, marketing efforts will continue to focus on creating engaging and visually-stimulating experiences for multiple devices. Marke...
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Why You Should Give Free Content to Readers

Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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Two powerful marketing lessons I learned from a Portland doughnut shop

My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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