Content Marketing, is it the Way of the Future? [infographic]

Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed. Costs of Conten...
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Using Video Live Streaming for Content Marketing

If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web.  In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...
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5 Things You Need to Know About Hiring Virtual Help

According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
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5 Referral Marketing Tips You Can Adopt From AirBNB

AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...
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The Importance of Business Insurance During The Winter

Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.   (more…)
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8 Golden Tips For Selling Your Small and Medium Sized Business

As one of my mentors would always say; ‘Business is business, no sentiments in business’, it was easy to chant this until I tried starting up my first business then I realized just how easily you can get sentimental about something that you watched grow by your hands from ground up. Selling a business is a topic that many entrepreneurs wish would never come up in their business lifetime, but often times it does come up anyway and too many are either reluctant to sell their businesses or are t...
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10 Online Shopping Trends Businesses Need to Know

As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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Pain Tolerance: Dealing with the Tough Aspects of Entrepreneurship

Being a business owner is an exciting and noble pursuit. In fact, business owners, not politicians as they like to claim, are the ones that create jobs in our economy and help our society grow.  When you build a business that is profitable and growing, there are also personal gains in the form of prestige, financial rewards, and other trappings of success. However, the path is long and winding from your initial business plan to winning in the marketplace with enduring business results.  For m...
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How to Prepare Your Company for the New Overtime Law

Tick tock. Time is running out. The new federal overtime regulations go into effect December 1, 2016. Starting then, most white-collar employees whose weekly salaries are lower than $913 are eligible for overtime pay. As a result, the Department of Labor estimates employers will distribute almost $1.4 billion more in salaries and overtime. That’s a big change. How big? The DOL expects it’ll cost nearly $593 million just for employers to prepare for the switch. At the same time, the department...
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