Once you manage to get your business started, the next logical step is to help it grow. With the growing demands, you will need to find ways to improve efficiency and accomplish more in less time. Sales automation is here to help you maximize your sales.

It is a powerful way to enhance productivity, increase sales, and improve revenue. Automation can help you in eliminating tedious and time-consuming tasks and saving thousands of work hours. With it, your sales team will be able to shift their focus to what they do best, generating leads and selling.

Here is how sales automation can help your business grow.

Better customer supportThe rise of online sales prompted businesses to work to improve on their customer support channels. When a customer buys a product from your store, they expect to have the option to talk to a customer service representative to check on the status of their order.

The good news is you can use AI-powered chatbot technology to automate some of the common questions that consumers ask on your website. Good customer service is an excellent way to generate new leads for your business.

Chatbots are excellent at performing this duty since the Natural Language Processing abilities they come equipped with go beyond simple Machine Learning and enable them to learn new things as they experience them. That way, they keep getting better and better at their job as time passes.

Besides that, chatbots are designed to be proactive, fixing problems before customers even realize they exist and creating a smooth path to a sale.

More personalized content

If you have a mailing list, you can use AI algorithms to process individual subscribers’ email browsing data. Once the AI analyzes how individuals interact with your content, it will enable it to create highly personalized emails based on that information.

When it comes to mailing lists, you can ask your new subscribers to highlight the topics they would like to see more details about in the future or use an AI-powered tool to classify consumers based on how and when they interact with your site.

You can also use automation to track consumer behavior for personalized offers. Netflix and Amazon are two big players that use this technology. These organizations follow the things their customers buy or watch to build custom lists of products or movie suggestions.

You, too, can use automation to track the way consumers interact with content on your website and better understand what pages they browse. The artificial intelligence system aggregates this data and makes quick decisions about what to offer your consumers.

Social media integration

If your growth strategy currently focuses on raising brand awareness, you need to get the word out about your company and your products — and social media is one of many ways to do that.

Your marketing team can make use of automation tools to ease the social media workload. They can use a parsing tool to monitor your mentions, your products, and any keywords that matter to your business. You can effectively expand the view of your brand perception.

On top of that, automation lets you schedule posts and set up auto-responses. The more and faster you respond to any inquiries, the easier it is to make the most out of opportunities to engage with your audience. Thanks to AI, your team can spend more time finding the right tags, communities, and audiences to target and boost brand awareness.

Better customer retention

No customer is more valuable than a returning one. It costs significantly less to retain a current customer than it does to acquire a new one. Marketing automation tools (like Customer Relation Management – CRM) will give you the data you need to address your current customers’ concerns more effectively.

Those same tools can then organize that data and make it easy for your customer service representatives to access and use it, increasing the quality of the service they provide and enhancing loyalty and trust.

Automation can also help sales teams track when contracts will end and work proactively to engage your existing customers in a renewal process. Emails can be sent to the clients to remind them of the success they have seen with the company and the opportunities that lie ahead. Simultaneously, emails can automatically go out to your sales team and remind them of the upcoming dates and the renewal workflow.

More effective marketing strategies

In addition to helping your business increase its responsiveness to your customers and leads, marketing automation tools can give you more insight into the effectiveness of your marketing campaigns. Armed with the knowledge of which marketing strategies are working—and which are underperforming—your marketing team will be able to improve them continually, and that will drive even more sales.

You can use automation to gather data for your future products, marketing campaigns, and development cycles. There's a wealth of information available from social media users, polls and surveys, and customer feedback forms. These data can be hard to handle and track if you're trying to tally every response manually. The systems that will be most useful to your company will depend on your personal preferences, type of business, and long-term goals.

Keep track of your competition

Knowing how your competitors are doing is a great way to make sure you don’t miss out on growth opportunities and fall behind. Keep a close eye on your competition. That way, you will be able to identify material and strategies that work (and those that don’t) for businesses similar to yours.

This is another area where you can use automation to support your team’s efforts and grow faster. For example, you can set the AI to watch competitor web pages and scan for brand names or mentions online. Afterward, it can alert you to potential opportunities, such as a change in pricing or a negative review.

With this automatic alert, your team can make the most of growth opportunities that would otherwise be missed. For instance, you could strategically time the release of a noteworthy case study. Or, you could adapt a planned ad campaign to include a more successful element. Once you have the data, it is easy to figure out how to use it to your advantage.


Michael Deane

Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael's work at Qeedle.

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