How to Use Social Media Optimally to Stay Ahead in Your Business

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Social media presence of your business is a very significant marketing tool. Since social media is a huge marketing tool, many companies are using their website development and design in order to attract customers. Social networking sites have thousands of active and registered users, which indicate that using social networking websites is a smart decision to promote your business. Everyone knows that social networking websites like Twitter and Facebook have lots of users that use them on a...
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Why Link Building is so important for SEO

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There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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Women in the World of Small Business [Infographic]

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The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they come up against financially? When compared to their male counterparts, it may be of no surprise to learn that women entrepreneurs have a harder time accessing credit. Whether it is the types of loans they get, the ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

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It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Why You Should Give Free Content to Readers

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Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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Two powerful marketing lessons I learned from a Portland doughnut shop

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My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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Is Snapchat in a Race with Twitter?

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Actually, my first reaction was “Is it so?” As came across a few interesting reads with lots of data on the growing number of snapchat users, it made me revisit my initial reaction. I just couldn't deny the information in front of me - Snapchat is in a race with Twitter. This four-year old messaging app has been especially popular with teens and millennials. As a matter of fact, I started using it purely out of curiosity, and now I find myself glued to it! Although it is still a bit early ...
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10 Secrets About “App Empires” And Why It Matters To Digital Marketers

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Just about every day, someone tells me about their amazing app idea.  It’s always something that will blow up into something huge, getting millions of users, and obviously, earning millions of dollars.  All with just word-of-mouth marketing. If you think about it, it makes sense.  I mean, apps are MASSIVE right now with no signs of slowing down.  There are billions of dollars being made in the app store every year, so obviously people are trying their hardest to find an app idea to stake their ...
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Small Business Tax Deductions: A Guide to Saving Money

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As a hotly debated topic in politics around the word, small businesses are coming back into the spotlight. World leaders have taken notice of the importance of small businesses in the economy and now is one of the best times in history to start your own. In the United States, the politics of the current presidential election has focused heavily around the goal of small business prosperity. With this promise comes a heightened interest among the masses in starting small businesses of their own; b...
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