3 Red Flags that Your Digital Marketing Strategy is Failing

3 Red Flags that Your Digital Marketing Strategy is Failing
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...
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The Importance of Business Insurance During The Winter

importance of business insurance
Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.   (more…)
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Best Productivity Tools out in the Market Today

Best Productivity Tools out in the Market Today
Being an entrepreneur when starting out can be a daunting task and that's why I put together the best productivity tools out in the market today so you can cut down the learning curve. The late nights and long working hours is pretty common place among the entrepreneurs of today. Especially if you are starting out and building your business on the side all the while keeping your job and making sure your family is taken care of. These tools are to keep you sanity and preserve your m...
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6 Things You Didn’t Know About Leading Internet-Based Initiatives

6 Things You Didn't Know About Leading Internet-Based Initiatives
What if I said that you could create meaningful social impact from home? Contrary to popular belief, there is a worthwhile alternative to "armchair activism." While doubts about "slacktivism" are well-founded, the truth is that the Internet has redefined social entrepreneurship by breaking down preexisting barriers to entry. Now, anyone - regardless of age or industry knowledge - can meaningfully change the world. Internet-based impact can actually rival on-the-ground change; the key is to...
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How to Use Social Media Optimally to Stay Ahead in Your Business

Social media presence of your business is a very significant marketing tool. Since social media is a huge marketing tool, many companies are using their website development and design in order to attract customers. Social networking sites have thousands of active and registered users, which indicate that using social networking websites is a smart decision to promote your business. Everyone knows that social networking websites like Twitter and Facebook have lots of users that use them on a...
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Why Link Building is so important for SEO

There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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Women in the World of Small Business [Infographic]

The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they come up against financially? When compared to their male counterparts, it may be of no surprise to learn that women entrepreneurs have a harder time accessing credit. Whether it is the types of loans they get, the ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Why You Should Give Free Content to Readers

Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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