Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit.
To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible for visitors.
There are a plethora of innovative ideas that has been tried and tested by various e-commerce companies seeking success. In this article, I bring to you some of the time-tested ideas that will help you to increase conversion on your website and earn money.
1. Make Buying Irresistible
How do you make buying irresistible?
Well, by placing the Add to Cart button right in front of your customer’s reach.
Many customers are put off when they cannot find an ‘Add to Cart’ Button. Having this button in front helps them to easily make a list of products they like and make a comparison of their choices.
A simple step but undoubtedly something that customers look for; mostly because it eliminates the hassles of browsing several pages and makes decision-making an easy task.
Make space for authentic reviews on your website.
How reviews help? Well, here is the catch.
Customers trust other customer’s experience more than what sellers say on their website.
A list of authentic reviews from customers will bring in more people who would like to try out your website. Reviews build in trust among potential buyers.
You must be thinking that negative reviews might hamper your business reputation?
Well, a list of only good reviews can create suspicion among customers. It is, therefore, good to have one or two negative reviews too. This would assure the customers that you have a transparent business going on.
Moreover, you can gain an ace over your customers by adding comments, assuring that your company would resort to take the necessary steps to rectify the issues, where you find negative feedback. This will highlight that you take customer happiness seriously and help them to bond with you on a more humane level.
3. Make No Compulsion to Register
To make long term conversions on your website, visitors must have a proper look at your business portal. They want to know
‘What you offer?’ ‘What is the price range that you offer products for?’ ‘Delivery details,’ etc.
A compulsion to register takes from visitors their chance of exploring options. Moreover, any compulsion to register makes your business look like it lacks the confidence to showcase what it stands for. This highly diminishes your chances of making conversions from visitors. To win over customers, let them come to a decision after they have tested your website to their heart’s content.
4. Flawless Search and Checkout Buttons
Why do people resort to e-commerce in the first place? For convenience.
A website that is not easy to navigate or checkout puts off buyers. It is important that you regularly monitor how your website works. Put yourself in your buyer’s shoes and try navigating through your page. This is the best way to find out any discrepancies in your website that your visitors might be facing.
5. Reinforce Product Pages
‘What you see is what you get’ is the mantra that your product pages should follow.
A visitor on the product page is only one step away from being your potential customer. Customers depend heavily on product pages to make a decision.
As a trustworthy e-commerce company gives them exactly what they order for from the product pages. If the product looks beige and says 10$ make sure that the delivered product is beige and not red and not a penny above 10$. Nothing is more upsetting than receiving something that the visitor has not ordered for. Yes, there is always the option of free returns, but why put off visitors in the first place?
Keep high-quality images with the exact rate that you would charge on your product pages.
6. Offers with Purchase
Okay, so you provide the convenience of online buying, you provide good services, but this is something that all the e-commerce companies provide.
Why would anyone throng to your website?
Well, the key to winning the game is always to have an ace over other competitors. Pamper your customers with offers and vouchers every time they visit your website. Give special privileges to loyal customers. This will help you to retain old customers and increase the inflow of new conversions.
Make your e-commerce business stand out with these conversion tactics. A humane and wise approach will surely help you make conversions and keep your business ahead of others.
Featured Image: JuralMin – Pixabay
Kunjal Panchal is a Digital Strategist, having 5+ years of experience in the field of Internet Marketing. She is a social media geek, a complete foodie and enjoys trying varied cuisines. A perfect day for her consists of reading her favorite author with a hot cuppa coffee.