Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.
When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)