First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.
This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor. (more…)