With the internet becoming a source of good fortune, many have opted to work online. Marketing has now shifted from newspaper ads to online advertising. This gives digital marketers great opportunities to shine. If this is a career choice you are looking into, it’s worth the effort. Write your GMAT waiver letter and apply. With the world moving towards digital every day, it is easy to see why many people are choosing this as a career option.

A few years back, marketers were not popping up in these large numbers. There is so much opportunity now. Building an online brand is the main objective of a digital marketer. With that comes a lot of responsibilities. If the brand is not growing, it can make one feel defeated. As with most careers, there are the positives and the negatives. You need to figure out which ones will damage your career and have a plan to fix it. There are some pitfalls that are common and once you identify what these are, it becomes manageable.

No research

Even if you know your job and you do it well, you still need to be an effective researcher. Understanding the market is important. If we don’t know about changes happening, you can implement this into the strategy. When we are stuck in our old school ways, we often miss out on great opportunities. Let’s say you need to write a waiver letter, but the format has changed. There is a likelihood that it won’t work out in your favor.

Don’t know the customers

As an international digital marketer, it is important to know who your customers or audiences are. This is going to equip you better when strategizing on a marketing campaign. It is acceptable for salespeople to know who the customers are. It almost goes without saying, but often times this does not flow over to marketing people. When you put a plan in place and you know where your customers are based and what their interests are, the plan becomes so much more effective.

Slow follow-ups

Time is always of the essence when it comes to digital marketing. The longer you take to follow up with potential customers, the worst your results will be. Keep in mind that there are other competitors out there. If you do not respond within a certain amount of time, they might go elsewhere. Customer service is still a crucial part of digital marketing. We are often so focused on making sure our ads look right, but we should really focus on the leads. If these leads become sales, that is when it is a success. A marketing campaign does not mean much if nothing within the business is growing.

No content

Every business should have a website where they post content. This does not have to necessarily be a direct sales pitch. Part of digital marketing is giving back to your followers. Start a blog page separate from the website. Add content that is to the benefit of your readers. You can keep it within your company niche, but also considering the customers and what they would like to know. Using the internet to your advantage is what marketing is about these days. If you continue to cater to the needs of your customers, you will find the loyalty you are looking for.


Anyone can start a blog, but the successful ones are consistent. Decide on a schedule early on. This should be something you can stick to as far as possible. If you write an immigration pardon letter there is no room for error. Unfortunately, the same rules apply to the blog. There needs to be a clear strategy and you need to stick with it. This is the only way it is going to work. Your readers should know what to expect and when to expect it. If you decide on posting on your blog twice a week, it needs to be possible to do so consistently.

Underutilizing social media

It is unfortunate that social media are still not part of most business strategies. If this is not a tool that has been used, then you are missing out. The leads you get from your social media presence is impactful. Some companies still prefer old school methods, but there is a lot of business to be gained through social media. As a digital marketing manager, you are responsible to direct as many customers to the business through technology. Social media is a huge part of this.

No email marketing

Draw up an email list of your customers and leads. This is going to give you the opportunity to turn the leads into sales and engage with your current customers. You want the brand to be well known. If you are not going to remind your customers of the business and products, they might forget about it. If there is a new launch taking place, it is easy to just send it out to your customers. This is also a great way to communicate any new blog posts or website changes. Your current customers may not look at your website on a regular basis. An email reminder is a great way to achieve this goal. Don’t spam their inboxes, but send information that would interest your customer.

What are the best parts of a digital marketing career?

Being a digital marketer means that you are very trendy right now. The world is moving closer to digital every day. In order for you to keep up with the pace, stay up to date with any industry changes. The digital world is changing constantly. Something can be popular today and non-existent tomorrow. You want to utilize the tools that are still relevant. It is the only way you are going to win. It is a lot of commitment, but it is a worthwhile endeavor. Digital marketers are also being sought after right now, so it is a good career path to follow.

Bobby Evans

Bobby Evans is a guest post writer and he works as a content writer. He specializes on gmat waiver letter and tips for students. Writing is not only his job but also his passion. His hobby is reading and traveling. His life motto is “Try to do your best and never give up!”.


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