SEO tips and tricks can make me rich? How is that possible?
I am living proof. I have done very well online (google “Lawrence Tam 100k month”), and a big part of these earnings was using SEO tips and tricks.
If you know anything about me, I started out as an engineer. I got laid off. I got another job with crappy pay and two kids later, my accountant called me to tell me that there was NO WAY I would be able to support my kids' college educations.
I had no freedom to do what I wanted, when I wanted.
I started selling on eBay, but wanted a better way to earn money without having to spend so much on product AND without having my income fluctuate wildly from one month to the other.
That's when I discovered SEO.
I failed SO many times, I hate to think about all the late nights that I spent writing articles that would bomb or fail. But I kept going. Finally, at just age 33, I was able to retire not only myself, but also my wife, pay off my house and raise three kids.
This article is going to break down the components of good SEO. I am throwing in the best SEO tips and tricks to date. This will help you not only get ranked, but found, read and shared.
Let's dive in.
SEO Tips and Tricks: How To Start Using On Page SEO
On page SEO (I have a write up you should see) is the sum total of essentials needed to create conduits in and out of your page. These make it easy for traffic and visitors to flow into your page. Remember one basic fact that many people forget – you must optimize each individual page or post for SEO. Each one must be target a different keyword. You can target similar keywords, but not the same one multiple times.
Focus just on ONE per post for now.
Excellent Content Is More Than Just Good Writing
One of the best SEO tips and tricks I can recommend is creating content worthy of being read, bookmarked and shared. I cannot
stress enough how important great content is. Just look at your favorite websites, whether they have articles, photos or video, they all have great content. I have covered how to create great content. But in this article, I want to cover HOW great content serves as a big piece of great SEO tips and tricks. Namely, how it attracts, holds and captivates your readers.
Think about it this way. Google is a business that depends on delivering the best result to its customers – people searching the web. They've gotten so good at it, that you rarely have to go past the top five search results when you do a search. If you can demonstrate that your content is quality, that it can contribute as a creation of value and not something that is simply trying to sell, mislead or spam, then you can be rewarded with a top ranking. Namely, a lot of traffic and a greater likelihood of selling.
The purpose of excellent content and it's connection with SEO
Google likes to reward internet surfers with good results. Think about how satisfying it is when you find something on Google that delivers exactly what you were looking for – and more. Think about the dissatisfaction you feel, when you don't find what you need, and they downright frustration you feel when you are looking for important information and can't find it.
“In his best-seller, Blink, Malcolm Gladwell outlined the concept of ‘thin-slicing’: how humans use limited
information to make spontaneous decisions. He argues the conclusions drawn in those first few seconds are as accurate, or even superior to, the conclusions drawn at the end of carefully planned and considered analysis.
Gladwell does admit the accuracy of our thin-slicing can be corrupted by our likes and dislikes, (even if unconscious), and it can be overloaded by our preferences, prejudices and stereotypes. In contrast though, he argues reasoned analysis can be clouded or even overwhelmed by too much information. He adds that in this era of information overload, experts often make better decisions in a snap judgment than they do with volumes of analysis.”
Though these emotions are split-second, they do affect how your target audience interacts with your page. The same emotions apply when they are on your page and they can't find what they need or can't tell what your page is about. Judgements made in tenths of a second help your audience make snap decisions. Some are made without conscious thought. If a visitor doesn't like what they see, they are gone. Most likely, they will never return. These few seconds when an internet user find and evaluates a page and decides whether to leave or stay are the very foundation of how pages are ranked on search engine.
I have spent a lot of time talking about the value of excellent content; it is also one of the best SEO tips an tricks. Content is king. It takes front and center stage once someone finds your page. Yet, it is not the only part of on page SEO, so let's look at all the nuts and bolts that make up a really well-optimized web page.
“What good content needs in order to be great is on page seo.” ~Squirrly.co
The Simplest Ways to Use Other Factors of On Page SEO to Boost Traffic
These are the elements of on page SEO to strive for when creating content:
Provides a fantastic user experience.
Making sure visitors don't get lost or confused when visiting your site is important to keeping them happy.
- Easy to navigate.
- Easy to understand.
- Loads fast.
- Aesthetically pleasing.
- Looks good in any browser or screen size.
This is the ability of the page to be indexed by a search engine's bot, or program that helps index a page.
- Static URL (address of page does not change every time it refreshes.
- Unique content.
- URL not too long or too short.
- Page not created completely out of Flash or an image map (and no alt tags).
Target specific keywords for each page.
Of the top SEO tips and tricks, keyword targeting is front and center. Keyword targeting is not just targeting certain words, but also strategically (and correctly) placing them in your page. Make a checklist for yourself and be sure to include:
- Page title – Place the keyword as close to the front of the title as possible.
- URL – When you create your file or canonical blog post title, be sure the keyword is included.
- Headlines – (H1, H2 and H3) – Keyword should be in all three.
- Text – Keyword density should be about 1 keyword per every 100 words. That does not mean that you need to be placing the keyword at every 100th word. For example, a 1000-word blog post should have the keyword in there about 10 times.
- Images – Keywords should be in the alt tags and ideally in the title, the file name, etc.
- Links – With the keyword in the anchor text going to another page on your site and also a keyword in the anchor text going to an external site. Link liberally. If you are worried about losing traffic to other sites, just remember 1. Linking externally gives you more SEO cred and 2. Many visitors (like me) will bookmark and return to a page JUST BECAUSE of the links.
- Meta description – Meta tags don't hold the same importance that they used to, but filling out the description is important. The meta description is what people see when they bring up search results. That and a killer title can draw visitor in. Be sure to include the targeted keyword. Search Engine Land did a great write up on Meta Description and how to get better click through.
If you want to know how many keywords you should be targeting, another one of the great SEO tips and tricks, check out this article by Volume Nine, Keyword Targeting: How Many Keywords Belong on a Page?
The dire importance of being optimized for mobile devices.
A page needs to look good in different browsers, on different screen and platforms. But what may be most important is a page's ability to be optimized on mobile devices. If you haven't really caught on to why mobile devices are important, you should check out 50 Astonishing Mobile Search Statistics and Why You Should Care.
If stats like,
“Global smartphone use will reach 2 billion by 2015”
“Of the estimated 30 billion annual mobile searches, about 12 billion are local searches”
don't tell you that mobile is important, nothing will.
Social media sharing.
Having a page that is easily shared on social media just makes sense. Of course, your visitors can just drop your URL into their Facebook status, but why make them work that hard? Have the buttons on your page.
Why You Should Spend Most of Your Time Promoting
Number one reason? If you are trying to rank your content in the top five of Google, then more time needs to be spent on promoting your content than creating it. You must drive traffic to your newly created content, because traffic is one of the factors that Google uses to rank your content.
How does one drive traffic to their site exactly? What about all of the money and time you spent doing keyword research? Isn't Google, going to work its magic and send you a stream of traffic from every query of those targeted keywords?
Yes and no.
Creating content does not mean you are done. It is only the beginning. There is work to be done promoting and driving traffic to your site.
So how does one do that exactly? There IS a science to driving traffic.
You don't just want ANY traffic. You want the right kind of traffic.
Traffic that is coming from legitimate sources, not link farms or automated bots.
SEO tips and tricks: The right kind of traffic.
Altitude Marketing relates:
Google has stated that it uses more than 200 factors to rank a web page, but which are the most important? There is one thing virtually all experts agree upon: The number and quality of links coming into your site is near the top of the list.
You want to create a flood of inbound links. You want to measure and track these inbound links by not only quantity, but by quality.
In the past, people would create pages and pages of links to other websites. These were called link farms. Technically, you are getting inbound links from other websites on other internet connections other than your own.
Google slapped this practice HARD.
Now, not only is it good practice to make sure that your inbound links are coming from qualified sites related to your target audience, it is also good SEO.
Altitude Marketing continues the discussion on inbound links by providing this valuable tool:
Measure your inbound links and their value. There are multiple ways to do this, but the best is to plug your site URL into Open Site Explorer. This tool provides plenty of utility for no charge, but a paid subscription (Altitude is a pro subscriber) gives more depth.
With Open Site Explorer, you can see all inbound links, see your top-linked pages, sort by linking domains, see the anchor text other sites use to link to you, and compare your metrics with competitors. It’s impressive, and it’s an eye-opener for many who do it for the first time.
SEO tips and tricks can make you wealthy. The right knowledge will trickle in targeted traffic, until it becomes a raging river. Setting up your page to keep that traffic interested, engaged, informed, inspired, and aided is truly important, but never forget the other half, getting people to your page. Raising your standards and being sure that everything – from the blog title to the inbound links, will greatly increase your chances of creating a community that you can learn from and sell to. Don't be afraid to put in the hard work and learn along the way. Putting quality over quantity is a feat many sellers on the internet have yet to learn.
Be a real person and lead by being an example. SEO tips and tricks can only help you as long as you run a legit business model. Give value help people along the way.
If SEO is something you want to learn more about I would suggest looking into Keyword Research Training.
Here is a Training I did with a software company that focuses on keyword research.