General Marketing Training
In today’s marketing world, segmentation is essential, and one of the clearest divides that shape how consumers shop is their age. While many organizations focus almost exclusively on marketing to millennials – that lucrative crop of young people currently in the 18-34 age demographic – there are strong arguments to Read more…
Content marketing is a great way to build your expertise and gain new customers. Your design and logo are just as important as the content when creating a great blog. Your logo is the face of your blog, which is why extra time and effort should go into creating it. Read more…
The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that Read more…
As a small business owner or entrepreneur, you’ve probably been spending a lot of time at your business or in your office. Most likely, it’s too much time. This is not the best way to grow your business or build your brand. One major way to flourish is through networking. Read more…
Marketing Successfully in Social Media During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform. This Read more…
Hard Baits and Attractive Lures Your outreach cold emails are not only the vehicle for lead generation or a meeting request, they have the potential to increase your organic traffic, social shares and links. You want to lure visitors to your site with emails that have a bit of movement, Read more…
How important is Authentic Leadership? What does it mean to be authentic? Authenticity has become a big catch phrase in leadership today, yet so often those speaking about it have no real sense of what it actually means in application to leadership. If you are a leader who likes to Read more…
With so many different types of digital marketer, no two professionals ever rely on the same exact strategy. However, there is one trait the most successful marketing professionals share: they’re willing and able to track each and every action they take (and the results). With this in mind, let’s examine Read more…
Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing Read more…