So the past couple days I've been looking at what the Google Panda update has been doing to 25% of my sites and it just doesn't make me happy and why I have altered my article marketing strategy to fight back.
25% of my sites have gotten 90% of their traffic demolished. zip, nil, destroyed.
Not a happy feeling.
so what did I do? I went head on and attacked the Google panda update to see what I can get out of it.
What did I get?
Article Marketing Strategy – Don't Be Afraid Of Pandas
Look, how can you be angry at something that looks as cute as that?
Google has it's theories on what their clients want and as a marketer we are always looking to find how they rank. The key so SEO is understanding you can NOT be afraid of Google. They are the gatekeeper to a LOT of traffic and that traffic has a lot of customers with credit card in hand.
Instead of thinking of the Panda update as a menacing bear think of it as a little bear on a rocking toy 😉
Article Marketing Strategy – Survive
So the panda took it's first couple shots at me and took me down to nothing for 25% of my sites. I'm not going to cry and give up. The strong survive. It's survival of the fittest and I'm not laying down and getting stomped on.
Develop a rock solid mental state that you will NOT give up. Continue to learn and test. Test and Learn.
The process of life long change is repeated actions that work towards a defined goal. If you have your goal, then work towards it regardless of the bumps and bruises you get along the way.
Article Marketing is NOT dead.
Here is another case study by the UAW guys and you can go to it with the link below:
Article Marketing Strategy – Pump Up The Articles
It's generally useless if your just hitting up content only to leave it there for the google bots to pick up. If your not doing ANY OFF Page SEO it's all for nothing. See, the most beautiful women in the world will never be found unless someone broadcasts her whereabouts. Essentially, it's all about the marketing of your content.
If you think about this, a great marketer can make chicken salad out of chicken sh*t.
But that's not what your gearing to do. You are here for a long term business. One that continues to grow and get more traffic. Organic search hits is only one source of traffic and if you have great content you will start to get Referral and direct traffic.
Great content found with organic search could potentially go viral. If your content goes viral you will get a ton of traffic that spawns from referral sites and your traffic takes on a totally different look. One that is totally organic as it grows through syndication methods.
You need to do the basic steps of:
- Keyword Research
- Great Content
- On Page SEO
- Off Page SEO
If you have no clue what I'm talking about please, please, please educate yourself. The 4 step process above is only the beginning but generally all you need to know.
If you haven't invested into learning it's time. Go Graduate from my personal 7 day internet lead generation bootcamp and make a decision to change your business for the better regardless of the raging Panda out there.
Develop your own article marketing strategy that you gravitate to. It's hard to build your own style and plan when you haven't seen how other's do it. Follow my training and explode out of the gate.
Gloria Ward · May 25, 2011 at 4:30 pm
Hey Lawrence saw your stats on your facebook page and I thought they were pretty interesting. Looks like you are handling that panda pretty well.
Lawrence Tam · May 25, 2011 at 4:32 pm
panada is just another thing marketers have to deal with. nothing more. it hurts of course but you push forward.