A seasoned seller or not, chances are you've already invested a lot of time and effort on Amazon. While there are millions of sellers on the platform, only a handful end up building successful businesses.
Amazon is known to be a competitive selling space that's mostly driven by price and product visibility.
In this post, we'll discuss the top ten Amazon selling tips that will help you step up your game:
Use competitive pricing
Many people who browse through Amazon are looking for the most competitive price. As a seller, you must have an idea of the prices that you're competing with, and then list those products at a competitive price range.
For instance, if you're selling items that aren't unique, then make sure to do your research on the items similar to yours are selling for. Having lower priced items can help them show up on search results.
You can utilize Amazon’s Match Low Price feature so that you can constantly match prices for your products on Amazon. This tool lets you set your preferences so that you could price your products more competitively.
Optimize your product listings
This is probably the easiest thing to do in Amazon, especially if you're starting in a clean slate. If you're already a seasoned seller, it's so easy to be caught up in bad habits that you often forget how to optimize your listings.
Don't- try to spend at least a day or two on the image quality, keywords, copy, and everything else.
Sell with Fulfillment by Amazon
A lot of Amazon sellers make the mistake of not going with Fulfillment by Amazon (FBA), thinking that by doing so, they could save shipping and packing costs by themselves.
While it's true that you could accomplish this on your own, such as hiring moving men, it's a lot easier on your part if there's someone else that could take care of it.
Soon, you'll get to a point where you want to have more time in your hands, and FBA is one of the most effective ways to accomplish that.
Win the Buy Box
Having your products displayed on the Buy Box is like winning the lottery. The buy box is usually prominently displayed on the right-hand corner of your product page, and most sellers who win this can experience a sharp hike in their sales. But the big question is- how do you win the buy box?
This question has pretty much no straightforward answer because Amazon likes to keep its algorithm a secret. Fortunately, there are a couple of tips that you incorporate to improve your chances of winning:
- Offer your products at competitive prices.
- Ensure that your inventory availability.
- Offer products utilizing Amazon FBA.
- Make sure you have high seller ratings.
- Get as many positive customer reviews.
- Come up with unique item bundles.
Not all of these suggestions are guaranteed to work, but these are usually the primary factors Amazon's algorithm often takes into consideration.
By following these tips, you could boost your sales even if you don't succeed in winning the Buy Box.
Leverage Amazon Marketing services
Amazon Marketing Services or AMS is one of the most effective ways for sellers to directly market their products to Amazon users. It's all about advertising your products to Amazon itself. Here are some advantages of this service:
- You gain access to advertising campaign data.
- You're only paying pay-per-click, and not based on the number of impressions.
- Ads are highly visible and targeted.
- You can optimize your campaigns based on the feedback loops.
Stay on top of your inventory
Most sellers are probably aware of the items on their inventory, but still, we cannot stress how crucial it is.
If you're selling a product on Amazon that isn't in stock anymore, then you could end up getting penalized. Meanwhile, if you maintain your inventory at healthy levels, then the platform will reward you with higher visibility and better rankings.
If you're selling on various channels, then you need to consider utilizing an online stock management service to help you synchronize your inventory levels.
Also, make sure that you're reviewing your inventory and sales regularly so that you could replenish those items that have gone out of stock.
Customer support is essential
In online shopping, customer service goes a long way. It's all about interacting with your customers and showing them that you're still human at the other end of the computer.
When selling on the platform, it means responding to customer inquiries promptly, dealing with disputes with a professional attitude, and handling returns seamlessly. In short, you need to put your customer's needs first. Customer service is vital for customer retention, and turning those first-time buyers into lifetime customers.
People would want to shop with a seller who will take the extra mile to ensure that all their customers' needs are met.
Solicit customer reviews
Chances are, customers don't know you when they come across your listings and depend on their peer's reviews before ultimately making a purchasing decision.
That's why you need to keep an active role in the review process. Stay in touch with your customers throughout the purchasing process, and make sure that they're 100 percent satisfied with your products. If they aren't, then you need to provide a remedy for the situation.
So, after your customer has received their item, politely ask for a review. This practice will appease dissatisfied customers to leave negative reviews and encourage customers with a positive experience to leave positive feedback.
Follow Amazon’s rules
If you want to succeed on Amazon, abide by its rules.
Don't try to get away by “taking advantage of Amazon.” It's also best that you keep up to date with its policies to ensure that you don't commit any honest mistakes.
If you don't go by its rules, your account could end up being penalized, or worse- suspended.
Over to You
There you have it. Hopefully, these tips will help you get started on Amazon. Also, try implementing one tip at a time instead of implementing them all at once.
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