The number of remote digital marketer job positions is continuously growing. By 2020, half of the entire workforce is expected to be working remotely in some capacity. This only proves that both entrepreneurs and remote workers love and support this idea. It actually comes as no surprise since a remote employer is cost effective and leads to better employee engagement.
Considering that digital marketing is focused on online marketing, you don’t need any face time with your marketer to make it work. However, before you jump head first into this type of collaboration, there are few things you need to consider.
Know the Qualities of a Good Remote Digital Marketer
You won’t be able to hire an employee of your dreams if you don’t know what you are looking for.
There are certain skills every good marketer needs to have, but with a remote digital marketer, there are some extra characteristics that you need to look for.
Keep in mind that you won’t be able to be right by his side to motivate and encourage him so you need an individual with a strong personality.
If you want your cooperation to be successful, these are the traits you need to look for in your remote marketer:
- Motivation – Working from home means that he needs to find a way to motivate himself and resist all the distractions.
- Passion – People who are passionate about what they do always deliver the best results.
- Organization – There will be no one to monitor his work and that is why needs to know how to organize his project in order to finish in time.
- Respectful with deadlines – You won’t be able to constantly monitor his work and remind him of deadlines so he needs to be able to understand the importance of strict deadlines.
- Attention to details – He needs to be able to perform as his own supervisor as well, meaning that this is a critical trait.
- Availability – A well-established communication is crucial for this kind of relationship so he needs to show willingness for open and regular communication.
Ask the Right Questions
If you want to know whether your marketer possesses these traits you need to ask the right questions.
Most of them will already list them as their qualities in the CV or briefly mention them in a conversation but you need to know if that’s how they really are.
Try to incorporate some of the following questions in your interview. They will help you establish whether the potential candidate has what it takes.
- What made you start a career as a digital marketer? (Find about his motivation)
- What do you like the most about this job? (Find about his passion)
- How did you organize your previous project? (Find about his organizational skills through specific example)
- Do you prefer to set milestones or finish the whole project at once? (Find about his thoughts on deadlines)
- What do you think we need the most improvement with? (Find about his attention to detail + his knowledge about your company’s business)
- How often do you think we should get in touch and discuss the project? or How did you usually communicate with your previous employers? (Find about his availability)
Questions such as these will help you get to know your potential employee and get an insight into his thoughts.
In case you are having trouble with coming up with the right questions, there is a solution. Do some research and find the best copywriting services. It may seem like an odd mix, but these professionals will know how to transform your thoughts into perfectly suitable and useful questions.
Look into Their Previous Work
The downside of hiring a remote marketer is that you won’t have a chance to get to meet him in person and observe his work.
Consequently, you should look for evidence that shows whether he is a hardworking individual who can bring your digital marketing success.
Pay extra attention to his previous experience and how long his cooperation with other entrepreneurs lasted. If you see that he had short cooperation with some of the employers, feel free to ask what made them quit their business relationship.
You won’t have the opportunity to stand by his side and teach him about your line of work so it is best if you find someone who already knows what he is doing. If you want him for a specific project, find out whether he has experience in that area.
Allow yourself to ask any question about his previous work that will help you inquire about his work habits.
Establish the Ground Rules
The remote marketer will have all the freedom to organize his work. However, you don’t want him to feel like they are no limitations.
Even if he is working from home, he is still your employee and this needs to be a respectful relationship.
Before you get to signing any contracts, clearly state all the rules that you find necessary in order to carry out this project successfully.
Setting milestones can help you supervise the project more easily. Also, state that he needs to present all his plans, methods, and techniques before he puts them to use.
It is essential that you monitor the progress because you won’t be able to observe him five days a week and steer him in the right direction.
Establish how often you will have a check in so that he knows that you plan to be actively engaged in the process. Both of you should understand the importance of real-time communication to remote working.
Include Him in Your Business Progress
Even if you have a remote employee, he should still feel like a part of the team. This will motivate him to give his best and feel like a part of the community.
Whenever you have a meeting about company goals, plans, or achievements, you need to include your remote digital marketer as well.
Keep this in mind before you start this collaboration. It may be challenging to get used to having an employee that won’t be physically present, but he will also be equally important as any other team member.
Successful entrepreneurs know how to encourage all their employees and your remote employee is no exception. If he is up to date with all the company news and progress, he will be able to deliver better results.
Over to You
Hiring a remote digital marketer can open new horizons to your business. The key is that both you and your potential employee clearly understand the importance of close cooperation. The individual who shows willingness and fresh ideas that can contribute to your company deserves all your trust.