Benefits of Email Marketing – Getting Customers To Love Buying From You

The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms.

Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis.  That means they like what you have to say and want to hear more from you.

Think about that for a moment.

They WANT to hear from you. If not.. they wouldn't have asked for MORE information to be send to them by email.

If you have a captive audience within your target market who is giving you permission to contact them on a regular basis, wouldn't you agree that email marketing is one of the best ways to market? Absolutely!


By Lawrence Tam, ago