How To Dominate Content Marketing With Machine Learning Tools?

The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that personalization is a worthwhile effort. Despite that, the Internet is still loaded with content. There are 2.5 quintillion bytes of data made every day. Hence, it’s dif...
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Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations. Things certainly have changed; now we typically bring our own screen with us, wherever we go, and have 24/7 access to any number of different content types. And that streaming has affected the type of content that businesses must and can provide in order to connect with their custome...
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Content Marketing, is it the Way of the Future? [infographic]

Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed. Costs of Conten...
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21 Actionable Content Marketing Tips from The Experts (That Actually Work)

Read the title of this article again. … Done? Okay. I bet, When you read the word “Content Marketing”, you think about blogs, articles, social media posts, emails, Infographics and viral YouTube videos. Right? But content marketing is more than that. Content marketing is all about storytelling – and humans have told stories for as long as they could speak. Remember the days when you were kid, your grandparents, parents, and school teachers have been telling you stories to...
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Why You Should Give Free Content to Readers

Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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5 Killer Productivity Strategies I’ve Learned from Managing a Remote Content Team

As an Australian-based agency, working with remote content teams lets Louder Online take advantage of the best talent we can find - wherever we can find it. If we need a great Salesforce development writer, we aren’t limited to local candidates. Being able to search globally is a key factor in our ability to deliver killer content to an extremely diverse - both in terms of industries and geographic locations - portfolio of clients. That said, running a remote content team isn’t always easy...
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Benefits of Email Marketing – Getting Customers To Love Buying From You

The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms. Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis.  That means they like what you have to say and want to hear more from yo...
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