It may sound unnatural, but bloggers can and should advertise their brands offline. How else do you think broader audiences will visit you? You could be blogging for yourself, an organization, or a business. We have chosen those strategies which do not necessarily involve large amounts of money and a team of people.
Before you look into any marketing strategies, make sure there is a brand to advertise. A blog brand goes beyond the words written in it, it involves the overall visuals, the people involved in it, the type of articles published, the tone and the message you send across, the layout etc. Once you consult some content marketing agencies and have a clear image of what your brand is, you should ensure it is consistent with all your marketing strategies.
Bring it to life
As a blogger, creating written content is a piece of cake and enjoyable to you. How would you like to bring your blog to life? Create a selection of appropriate messages your blog is trying to send across and print them on a carefully chosen material. If you have information to share about a cause worth fighting for or raising awareness, you could make informative booklets and flyers. If the topic of your blog allows it, come up with witty phrases and messages you could print on t-shirts. This way the awareness of your brand will travel the world without you investing it. If you are looking for a cheaper alternative, you can choose any object connected to your brand and its blog. Even something as simple as custom sticker printing can help the word spread.
Your brand has to have a mission, and that mission promotes values which are usually extended to a certain cause and charity missions. Using the t-shirt example from earlier let's take it a step further and talk funding. Shirts could be expensive to print unless you involve them in fundraising. You can print t-shirts and let people know that a portion of the profit will be used for charity. Make sure that the percentage is substantial, and that the only deduction is for the cost of the shirts and the printing.
Bloggers are usually great with words and they have a story which a lot of people would find appealing. Visit tradeshows from a niche closely related to your blog. Even if this is not your business’s blog, but more of a personal one, you could still find a way of participating. You can do reviews of products, advertising methods, share experiences etc. Use this time to raise awareness and connect with others in a related field. You can help each other later on both, online and offline.
Let your voice be heard
Everything you have to say in writing, you can now convey in speech. Use trade shows, seminars, exhibitions, and any other events you can think of to speak publicly about what you do. Don’t forget to share with your audience the detail of where they can find out more about what you’ve just told them and refer them to your website. When these opportunities are scarce, organize an event of your own. However, to ease the load, you can ask other people from the network you have created to be involved.
If you are running a business blog, or you have slightly more modest budget for your marketing campaign, you can choose an event you can sponsor. Remember, it is not just you who is sponsoring the event, there are many more, so you can make an investment here which is affordable. The most important part is selecting the event. The event has to be relevant to your target audience and has to be in agreement with your brand and the values it promotes.
The field of offline marketing is as big or even bigger than that of online marketing. Even though it seems obvious that a blog should be advertised online, doing it offline should not be underestimated. The most important thing you have to remember is to always include your website address in your speech and your print.
Leila Dorari is an entrepreneur, freelance writer and business-improvement enthusiast from Sydney. Currently, she is consulting companies on how to organize a company culture for maximum motivation and productivity. In her spare time, you can usually find her window shopping or hiking with her furry four-legged friend.