6 Things You Didn’t Know About Leading Internet-Based Initiatives

6 Things You Didn't Know About Leading Internet-Based Initiatives
What if I said that you could create meaningful social impact from home? Contrary to popular belief, there is a worthwhile alternative to "armchair activism." While doubts about "slacktivism" are well-founded, the truth is that the Internet has redefined social entrepreneurship by breaking down preexisting barriers to entry. Now, anyone - regardless of age or industry knowledge - can meaningfully change the world. Internet-based impact can actually rival on-the-ground change; the key is to...
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21 Actionable Content Marketing Tips from The Experts (That Actually Work)

Read the title of this article again. … Done? Okay. I bet, When you read the word “Content Marketing”, you think about blogs, articles, social media posts, emails, Infographics and viral YouTube videos. Right? But content marketing is more than that. Content marketing is all about storytelling – and humans have told stories for as long as they could speak. Remember the days when you were kid, your grandparents, parents, and school teachers have been telling you stories to...
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Why Link Building is so important for SEO

There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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10 Online Shopping Trends Businesses Need to Know

As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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LeadPages Review – Landing, Webinar and Sales Pages Made Easy

lawrence tam tools
If you are looking for a comprehensive LeadPages review, you have come to the right place. LeadPages is basically an online software program that allows you to create beautiful landing pages as well as manage, apply and track your marketing campaigns. You would think any old sales page template or opt-in box would do - that is, if you are an amateur marketer. Professionals and aspiring professionals alike understand that need for proven, quality pages with high conversion rates. The ability to ...
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Women in the World of Small Business [Infographic]

The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they come up against financially? When compared to their male counterparts, it may be of no surprise to learn that women entrepreneurs have a harder time accessing credit. Whether it is the types of loans they get, the ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Two powerful marketing lessons I learned from a Portland doughnut shop

My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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How to Prepare Your Company for the New Overtime Law

Overtime Law
Tick tock. Time is running out. The new federal overtime regulations go into effect December 1, 2016. Starting then, most white-collar employees whose weekly salaries are lower than $913 are eligible for overtime pay. As a result, the Department of Labor estimates employers will distribute almost $1.4 billion more in salaries and overtime. That’s a big change. How big? The DOL expects it’ll cost nearly $593 million just for employers to prepare for the switch. At the same time, the department...
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