3 Red Flags that Your Digital Marketing Strategy is Failing

3 Red Flags that Your Digital Marketing Strategy is Failing
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...
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How to Protect Your Company Against False Claims Lawsuits

How to Protect Your Company Against False Claims Lawsuits
Under the False Claims Act, employees are encouraged to file a lawsuit against the company they work for on behalf of the government if they believe fraudulent behavior is happening. Through acting as a whistleblower, the employee holds the company responsible for acting fraudulently and can receive a piece of the government’s recovery. While the False Claims Act is designed to keep businesses from acting unethical, having a false claim lawsuit brought against your business does have the powe...
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6 Easy Tactics to Transform Your Visitors into Customers

transform visitors into customers
Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit. To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible...
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The Importance of Business Insurance During The Winter

importance of business insurance
Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.   (more…)
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Best Productivity Tools out in the Market Today

Best Productivity Tools out in the Market Today
Being an entrepreneur when starting out can be a daunting task and that's why I put together the best productivity tools out in the market today so you can cut down the learning curve. The late nights and long working hours is pretty common place among the entrepreneurs of today. Especially if you are starting out and building your business on the side all the while keeping your job and making sure your family is taken care of. These tools are to keep you sanity and preserve your m...
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6 Things You Didn’t Know About Leading Internet-Based Initiatives

6 Things You Didn't Know About Leading Internet-Based Initiatives
What if I said that you could create meaningful social impact from home? Contrary to popular belief, there is a worthwhile alternative to "armchair activism." While doubts about "slacktivism" are well-founded, the truth is that the Internet has redefined social entrepreneurship by breaking down preexisting barriers to entry. Now, anyone - regardless of age or industry knowledge - can meaningfully change the world. Internet-based impact can actually rival on-the-ground change; the key is to...
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21 Actionable Content Marketing Tips from The Experts (That Actually Work)

Read the title of this article again. … Done? Okay. I bet, When you read the word “Content Marketing”, you think about blogs, articles, social media posts, emails, Infographics and viral YouTube videos. Right? But content marketing is more than that. Content marketing is all about storytelling – and humans have told stories for as long as they could speak. Remember the days when you were kid, your grandparents, parents, and school teachers have been telling you stories to...
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Why Link Building is so important for SEO

There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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10 Online Shopping Trends Businesses Need to Know

As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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