Using Video Live Streaming for Content Marketing

Using Video Live Streaming for Content Marketing
If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web.  In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...
More

29 Actionable Email Marketing Tips From the Experts [Infographic]

Do you want to build a close relationship with your customers? Thinking to consider email marketing for your business? Want to make your email more engaging? Interesting in finding out the expert’s advice to make your email marketing successful? If your answer is, “Yes”, then you’re in the right place. The successful email marketing strategy relies on the right mix of planning, email content, timing, relevancy, and personalization to attract customers and drive conversions. We li...
More

5 Things You Need to Know About Hiring Virtual Help

5 Things You Need to Know About Hiring Virtual Help
According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
More

Your First Launch as an Entrepreneur

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...
More

5 Referral Marketing Tips You Can Adopt From AirBNB

5 Referral Marketing Tips You Can Adopt From AirBNB
AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...
More

5 Ways Startups Can Compete With Big Businesses

As an entrepreneur or small business owner, there are many things you worry about. But one of the scariest has to be the possibility that a competitor — a big one — will come along and disrupt your market. It’s the age-old tale of David and Goliath, except the giant wins pretty much every time in the real world. Not only do you have to compete in terms of marketing and exposure, but you also have to compete on levels that are just not possible unless you have a multi-billion-dollar force behi...
More

3 Red Flags that Your Digital Marketing Strategy is Failing

3 Red Flags that Your Digital Marketing Strategy is Failing
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...
More

How to Protect Your Company Against False Claims Lawsuits

How to Protect Your Company Against False Claims Lawsuits
Under the False Claims Act, employees are encouraged to file a lawsuit against the company they work for on behalf of the government if they believe fraudulent behavior is happening. Through acting as a whistleblower, the employee holds the company responsible for acting fraudulently and can receive a piece of the government’s recovery. While the False Claims Act is designed to keep businesses from acting unethical, having a false claim lawsuit brought against your business does have the powe...
More

6 Easy Tactics to Transform Your Visitors into Customers

transform visitors into customers
Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit. To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible...
More