Why Link Building is so important for SEO

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There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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10 Online Shopping Trends Businesses Need to Know

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As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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LeadPages Review – Landing, Webinar and Sales Pages Made Easy

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If you are looking for a comprehensive LeadPages review, you have come to the right place. LeadPages is basically an online software program that allows you to create beautiful landing pages as well as manage, apply and track your marketing campaigns. You would think any old sales page template or opt-in box would do - that is, if you are an amateur marketer. Professionals and aspiring professionals alike understand that need for proven, quality pages with high conversion rates. The ability to ...
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Women in the World of Small Business [Infographic]

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The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they come up against financially? When compared to their male counterparts, it may be of no surprise to learn that women entrepreneurs have a harder time accessing credit. Whether it is the types of loans they get, the ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

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It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Two powerful marketing lessons I learned from a Portland doughnut shop

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My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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How to Prepare Your Company for the New Overtime Law

Overtime Law
Tick tock. Time is running out. The new federal overtime regulations go into effect December 1, 2016. Starting then, most white-collar employees whose weekly salaries are lower than $913 are eligible for overtime pay. As a result, the Department of Labor estimates employers will distribute almost $1.4 billion more in salaries and overtime. That’s a big change. How big? The DOL expects it’ll cost nearly $593 million just for employers to prepare for the switch. At the same time, the department...
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Can You Use Blogs of Others to Build Your Business?

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Social marketing strategies vary and opinions about them differ. There is only one obvious thing about them – to grow your audience, you must share interesting, useful, and original content. Creating good content takes a lot of you precious time – you have to spend hours on research, writing, and promoting it. But what if you don’t have any audience at all and all the content creating process is just a waste of time for you? Then you are in a trap! But we know the way out. There are still ...
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Solutions to Better Track Your Marketing Performance

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Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketi...
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