5 Ways Startups Can Compete With Big Businesses

As an entrepreneur or small business owner, there are many things you worry about. But one of the scariest has to be the possibility that a competitor — a big one — will come along and disrupt your market. It’s the age-old tale of David and Goliath, except the giant wins pretty much every time in the real world. Not only do you have to compete in terms of marketing and exposure, but you also have to compete on levels that are just not possible unless you have a multi-billion-dollar force behi...
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How to Protect Your Company Against False Claims Lawsuits

How to Protect Your Company Against False Claims Lawsuits
Under the False Claims Act, employees are encouraged to file a lawsuit against the company they work for on behalf of the government if they believe fraudulent behavior is happening. Through acting as a whistleblower, the employee holds the company responsible for acting fraudulently and can receive a piece of the government’s recovery. While the False Claims Act is designed to keep businesses from acting unethical, having a false claim lawsuit brought against your business does have the powe...
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The Importance of Business Insurance During The Winter

importance of business insurance
Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.   (more…)
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How to Create a Lean Business Using Kanban

If efficiency is your goal, then Kanban is hands-down the way to go. It follows the concept of continuous improvement, and can push your development cycle to its full potential. In Kanban, you’re encouraged to improve everything about your normal business processes, all the way from development to the shipment of your final product. The solution is simple. You are to eliminate any factors or elements that waste time, money and investments. Through constant revisions, you cut out anything that...
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10 Online Shopping Trends Businesses Need to Know

As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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Why You Should Give Free Content to Readers

Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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How to Maximize Your Productivity — Starting With Your Commute

There are 1,440 minutes in 24 hours, though it’s amazing how fast that time can seem to fly by. This is especially true when you’re spending the bulk of your waking hours at work, as well as commuting there. Finding any free time can feel impossible. In the mornings, you’re rightfully focused on waking up, bathing and getting some sustenance in your body before departing for your job. When you’re at work, there’s little time for anything beyond what’s assigned. After work, all you want to ...
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How to Prepare Your Company for the New Overtime Law

Overtime Law
Tick tock. Time is running out. The new federal overtime regulations go into effect December 1, 2016. Starting then, most white-collar employees whose weekly salaries are lower than $913 are eligible for overtime pay. As a result, the Department of Labor estimates employers will distribute almost $1.4 billion more in salaries and overtime. That’s a big change. How big? The DOL expects it’ll cost nearly $593 million just for employers to prepare for the switch. At the same time, the department...
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Solutions to Better Track Your Marketing Performance

marketing performance
Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketi...
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