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Marketing Successfully in Social Media
During the last couple of years, social media networks have managed to grow tremendously, considering the fact that at this moment in time, Facebook has over 1.94 billion active users, and Instagram has just reached around 700 million active monthly users on the platform.
This massive growth in popularity, alongside with the potential for conversions that social media networks offer, have transformed them into advertising hubs, where millions ...
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How to Use Cold Email to Generate More Social Shares, Get More Links, and Increase Organic Traffic
Hard Baits and Attractive Lures
Your outreach cold emails are not only the vehicle for lead generation or a meeting request, they have the potential to increase your organic traffic, social shares and links. You want to lure visitors to your site with emails that have a bit of movement, some vibration and a vibrant flash of color so you’ll rank higher on Google.
"Email is a push channel, so we need to push it to work harder." ~Kath Pay
Why Cold Emails Are Hot!
As Pharell Williams says, “col...
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Authentic Leadership: Why Leaders Today Must Be Authentic, And Why It’s Not Enough!
How important is Authentic Leadership?
What does it mean to be authentic? Authenticity has become a big catch phrase in leadership today, yet so often those speaking about it have no real sense of what it actually means in application to leadership. If you are a leader who likes to stay on the cutting edge you know that being an authentic leader is no longer a preference, it’s a requirement!
When it comes to Authentic Leadership, we must ask ourselves whether we are fooling ourselves, when w...
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Want More Digital Marketing Success? Track Everything
With so many different types of digital marketer, no two professionals ever rely on the same exact strategy.
However, there is one trait the most successful marketing professionals share: they’re willing and able to track each and every action they take (and the results).
With this in mind, let’s examine exactly what this means:
Track What You’re Doing
It’s as simple as that. You need to track every move you make. This can include but is not limited to the Facebook Ads you run, the p...
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Content Marketing, is it the Way of the Future? [infographic]
Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed.
Costs of Conten...
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How to Save Big Money with Little Changes
I started saving money about a year ago using a simple app called Digit and what it does is hide my money. Now you're thinking that is a bad thing, but in this case hiding the money is simply implementing the idea “out of sight, out of mind". When I check my debit card and see I have 500 dollars, I limit my spending to that 500 dollars. However, in actuality Digit will be periodically saving me money (you can set it as low as 5 dollars a week to 50 depending on your spending), so if I have an ex...
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Using Video Live Streaming for Content Marketing
If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web. In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...
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29 Actionable Email Marketing Tips From the Experts [Infographic]
Do you want to build a close relationship with your customers?
Thinking to consider email marketing for your business?
Want to make your email more engaging?
Interesting in finding out the expert’s advice to make your email marketing successful?
If your answer is, “Yes”, then you’re in the right place.
The successful email marketing strategy relies on the right mix of planning, email content, timing, relevancy, and personalization to attract customers and drive conversions.
We li...
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Business Orders From The Commander and Chief
Qualities, Skills, and Intrinsic Value Are Important Ingredients to Success
Regardless of what you may think of president Donald Trump, you can’t deny his success. And for anyone that has read any of Mr. Trump's books, we all know that he got his start in the world of construction and real estate development.
Speaking of construction and real estate development, ask anyone in these fields and they will tell you the importance of integrity when it comes to building buildings — it is what they c...
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