Two powerful marketing lessons I learned from a Portland doughnut shop

My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...

Is Snapchat in a Race with Twitter?

Actually, my first reaction was “Is it so?” As came across a few interesting reads with lots of data on the growing number of snapchat users, it made me revisit my initial reaction. I just couldn't deny the information in front of me - Snapchat is in a race with Twitter. This four-year old messaging app has been especially popular with teens and millennials. As a matter of fact, I started using it purely out of curiosity, and now I find myself glued to it! Although it is still a bit early ...

5 Pricing Strategies for Savvy E-commerce Sellers

  Unless you’re required to sell a product at a specific price point, like the MSRP (manufacturer’s suggested retail price), then you’re in charge of the anxiety-inducing task of setting your prices in your store. It’s not easy, considering all the things you have to factor in: competitive pricing, customer expectations, how product costs and shipping impact your bottom line, and other operational overhead costs. You have to find a sweet spot that doesn’t impact your sales or prof...

10 Secrets About “App Empires” And Why It Matters To Digital Marketers

Just about every day, someone tells me about their amazing app idea.  It’s always something that will blow up into something huge, getting millions of users, and obviously, earning millions of dollars.  All with just word-of-mouth marketing. If you think about it, it makes sense.  I mean, apps are MASSIVE right now with no signs of slowing down.  There are billions of dollars being made in the app store every year, so obviously people are trying their hardest to find an app idea to stake their ...

Small Business Tax Deductions: A Guide to Saving Money

income tax word cloud on a laptop screen with a cup of coffee
As a hotly debated topic in politics around the word, small businesses are coming back into the spotlight. World leaders have taken notice of the importance of small businesses in the economy and now is one of the best times in history to start your own. In the United States, the politics of the current presidential election has focused heavily around the goal of small business prosperity. With this promise comes a heightened interest among the masses in starting small businesses of their own; b...

How to Maximize Your Productivity — Starting With Your Commute

There are 1,440 minutes in 24 hours, though it’s amazing how fast that time can seem to fly by. This is especially true when you’re spending the bulk of your waking hours at work, as well as commuting there. Finding any free time can feel impossible. In the mornings, you’re rightfully focused on waking up, bathing and getting some sustenance in your body before departing for your job. When you’re at work, there’s little time for anything beyond what’s assigned. After work, all you want to ...

Pain Tolerance: Dealing with the Tough Aspects of Entrepreneurship

Being a business owner is an exciting and noble pursuit. In fact, business owners, not politicians as they like to claim, are the ones that create jobs in our economy and help our society grow.  When you build a business that is profitable and growing, there are also personal gains in the form of prestige, financial rewards, and other trappings of success. However, the path is long and winding from your initial business plan to winning in the marketplace with enduring business results.  For m...

How to Prepare Your Company for the New Overtime Law

Overtime Law
Tick tock. Time is running out. The new federal overtime regulations go into effect December 1, 2016. Starting then, most white-collar employees whose weekly salaries are lower than $913 are eligible for overtime pay. As a result, the Department of Labor estimates employers will distribute almost $1.4 billion more in salaries and overtime. That’s a big change. How big? The DOL expects it’ll cost nearly $593 million just for employers to prepare for the switch. At the same time, the department...

Can You Use Blogs of Others to Build Your Business?

content curation
Social marketing strategies vary and opinions about them differ. There is only one obvious thing about them – to grow your audience, you must share interesting, useful, and original content. Creating good content takes a lot of you precious time – you have to spend hours on research, writing, and promoting it. But what if you don’t have any audience at all and all the content creating process is just a waste of time for you? Then you are in a trap! But we know the way out. There are still ...