5 Ways Startups Can Compete With Big Businesses

As an entrepreneur or small business owner, there are many things you worry about. But one of the scariest has to be the possibility that a competitor — a big one — will come along and disrupt your market. It’s the age-old tale of David and Goliath, except the giant wins pretty much every time in the real world. Not only do you have to compete in terms of marketing and exposure, but you also have to compete on levels that are just not possible unless you have a multi-billion-dollar force behi...
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How to Overcome Burnout (Hint: Burnout is Really a Myth)

How to Overcome Burnout
Are you feeling exhausted? Frustrated? Stressed out? Not sure if you are doing the thing that you were born to be doing? Then you have come to the right place! Let’s fix this burnout “problem” once and for all. In all of my time in business, I have heard people talk about this little devil called burnout, and the truth is, most of these people don’t have a clue what they are talking about. Now, I am sorry if I sound harsh at this point, that is not my intention. My intention is to give you...
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3 things successful entrepreneurs are doing (#3 is just plain weird)

3 things successful entrepreneurs are doing
To make it in the world of entrepreneurialism, you need to have more than just a good idea and the money to back the operation. There are numerous qualities that define a successful entrepreneur. Growing and maintaining a business takes personal discipline to get through the day-to-day challenges. It takes clairvoyance to be able to foretell incoming opportunities and missteps, and it takes tenacity to persevere when things just don’t seem to be going your way.   While there are some ...
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3 Red Flags that Your Digital Marketing Strategy is Failing

3 Red Flags that Your Digital Marketing Strategy is Failing
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...
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How to Protect Your Company Against False Claims Lawsuits

How to Protect Your Company Against False Claims Lawsuits
Under the False Claims Act, employees are encouraged to file a lawsuit against the company they work for on behalf of the government if they believe fraudulent behavior is happening. Through acting as a whistleblower, the employee holds the company responsible for acting fraudulently and can receive a piece of the government’s recovery. While the False Claims Act is designed to keep businesses from acting unethical, having a false claim lawsuit brought against your business does have the powe...
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6 Easy Tactics to Transform Your Visitors into Customers

transform visitors into customers
Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit. To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible...
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The Importance of Business Insurance During The Winter

importance of business insurance
Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.   (more…)
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The Influence Of The Leader

The Influence Of The Leader
When I was a kid I remember how much influence my Dad had on our family. When he walked through the door at night things changed. The energy in the room changed immediately, we all stood a little taller, we paid close attention to his mood and behavior and we tried a little harder to get along with each other. When my boys came along I had a hard time recognizing I had that same influence, but according to my sons it was there. My point is "Leader's INFLUENCE."  Regardless of the situa...
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139 Instagram Facts and Stats for 2017

Instagram has been a huge traffic platform for our company, Pressure Point Marketing. The social media landscape continues to evolve and gone are Friendster, Vine, Orkut.... The good folks at WebsiteBuilder.org have put together some facts and stats about Instagram Below. Insightful Instagram Facts To Increase Marketing ROI Marketing campaigns have evolved dramatically since the advent of social media platforms. While images have long played a role in print advertising, words were also i...
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