You’ve heard that it takes money to make money, but that’s only part of the story. Even a big bank account or a significant investment won’t ensure your company’s success. The truth is that you have to manage your finances Read more…
When COVID-19 hit the world’s economy, businesses attempted to acclimate to the new normal as best they could. And with shutdowns common across nations and industries, the only way for many to still conduct business was through a shift to Read more…
How often do you audit your marketing strategy? If your company is like most, you don’t review it very regularly. At most, a business might reconsider their marketing once a year, but there is always a reluctance to change “how Read more…
How Automating Marketing Impacts the Bottom Line Eighty-seven percent of shoppers begin their product searches on digital channels. As a result, digital marketing, especially social media outreach, is no longer a “nice to have” or optional marketing strategy. If you’re Read more…
It’s clear why you need content marketing. 47% of buyers will view 3 to 5 pieces of content before making a purchasing decision, and companies with blogs get 67% more leads than those who don’t. But how do you apply Read more…
Risk Is Another Way To Say Opportunity 2020 is a minefield of risks for marketing teams, and while it is true that ‘risk’ is often a synonym for ‘opportunity’, it is equally true that a minefield is a strong motivator Read more…
Sometimes you might feel like your diet isn’t good enough and that it doesn’t provide you with enough vitamins. You rush to get some over-the-counter products, attracted by promises that you see on the ads, but are those promises true? Read more…
Small Business Marketing to Capture Gen-Z Attention Preparing for the next generation of consumers is important for the growth and continued success of any business. That next generation is, of course, Gen-Z. As those at Hubspot report, Gen-Z: Outnumbers Read more…
Launching a small business from scratch is not a small feat. And keeping one running is even harder! This is why every small business owner needs to constantly be on the lookout for new ways to improve and secure their Read more…