How often do you audit your marketing strategy? If your company is like most, you don’t review it very regularly. At most, a business might reconsider their marketing once a year, but there is always a reluctance to change “how Read more…
How Automating Marketing Impacts the Bottom Line Eighty-seven percent of shoppers begin their product searches on digital channels. As a result, digital marketing, especially social media outreach, is no longer a “nice to have” or optional marketing strategy. If you’re Read more…
It’s clear why you need content marketing. 47% of buyers will view 3 to 5 pieces of content before making a purchasing decision, and companies with blogs get 67% more leads than those who don’t. But how do you apply Read more…
Risk Is Another Way To Say Opportunity 2020 is a minefield of risks for marketing teams, and while it is true that ‘risk’ is often a synonym for ‘opportunity’, it is equally true that a minefield is a strong motivator Read more…
Sometimes you might feel like your diet isn’t good enough and that it doesn’t provide you with enough vitamins. You rush to get some over-the-counter products, attracted by promises that you see on the ads, but are those promises true? Read more…
Small Business Marketing to Capture Gen-Z Attention Preparing for the next generation of consumers is important for the growth and continued success of any business. That next generation is, of course, Gen-Z. As those at Hubspot report, Gen-Z: Outnumbers Read more…
Launching a small business from scratch is not a small feat. And keeping one running is even harder! This is why every small business owner needs to constantly be on the lookout for new ways to improve and secure their Read more…
Social media platforms have become an integral part of people’s lives around the world. Even though numerous social media platforms exist, nothing compares to the popularity of Facebook. With billions of monthly active users, this social media giant is Read more…
COVID-19 is having a powerful impact on businesses, particularly those that require employees and their customers to be physically present. Keeping everyone safe and healthy while reducing the risk of spreading the coronavirus is critical at this time. Doing so Read more…