How to Create a Lean Business Using Kanban

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If efficiency is your goal, then Kanban is hands-down the way to go. It follows the concept of continuous improvement, and can push your development cycle to its full potential. In Kanban, you’re encouraged to improve everything about your normal business processes, all the way from development to the shipment of your final product. The solution is simple. You are to eliminate any factors or elements that waste time, money and investments. Through constant revisions, you cut out anything that...
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Why Link Building is so important for SEO

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There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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10 Online Shopping Trends Businesses Need to Know

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As the holidays approach, more and more people will be gearing up to shop on the internet. Whether you're new to online businesses or not, it's crucial you keep your thumb on e-commerce trends. After all, 51 percent of shoppers now make their purchases online, and even brick-and-mortar giants like Target and Wal-Mart are losing sales to Amazon. To stay competitive even during this busy season, here's what you need to know about the latest and hottest in online shopping. 1. Mobile Purchase...
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LeadPages Review – Landing, Webinar and Sales Pages Made Easy

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If you are looking for a comprehensive LeadPages review, you have come to the right place. LeadPages is basically an online software program that allows you to create beautiful landing pages as well as manage, apply and track your marketing campaigns. You would think any old sales page template or opt-in box would do - that is, if you are an amateur marketer. Professionals and aspiring professionals alike understand that need for proven, quality pages with high conversion rates. The ability to ...
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Women in the World of Small Business [Infographic]

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The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they come up against financially? When compared to their male counterparts, it may be of no surprise to learn that women entrepreneurs have a harder time accessing credit. Whether it is the types of loans they get, the ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

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It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Why You Should Give Free Content to Readers

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Although the exact number varies from week to week, there are more than a billion websites in existence. Each and every day, you are competing with established giants as well as newcomers on the World Wide Web, all hoping for the attention of potential visitors. Creating content regularly is key to attracting site visitors. In North America, over 90% of B2B marketers make content marketing a priority in their marketing initiatives — and that number has been on the rise since 2012. There are m...
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Two powerful marketing lessons I learned from a Portland doughnut shop

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My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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Is Snapchat in a Race with Twitter?

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Actually, my first reaction was “Is it so?” As came across a few interesting reads with lots of data on the growing number of snapchat users, it made me revisit my initial reaction. I just couldn't deny the information in front of me - Snapchat is in a race with Twitter. This four-year old messaging app has been especially popular with teens and millennials. As a matter of fact, I started using it purely out of curiosity, and now I find myself glued to it! Although it is still a bit early ...
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