The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms.
Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis. That means they like what you have to say and want to hear more from you.
Think about that for a moment.
They WANT to hear from you. If not.. they wouldn't have asked for MORE information to be send to them by email.
If you have a captive audience within your target market who is giving you permission to contact them on a regular basis, wouldn't you agree that email marketing is one of the best ways to market? Absolutely!