benefits of email marketing

3 Different Types of Welcome Emails You Can Send New Subscribers

First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.

 

This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor.  (more…)

By Ryan Gould, ago
benefits of email marketing

Benefits of Email Marketing – Getting Customers To Love Buying From You

The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms.

Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis.  That means they like what you have to say and want to hear more from you.

Think about that for a moment.

They WANT to hear from you. If not.. they wouldn't have asked for MORE information to be send to them by email.

If you have a captive audience within your target market who is giving you permission to contact them on a regular basis, wouldn't you agree that email marketing is one of the best ways to market? Absolutely!

 

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By Lawrence Tam, ago