Two powerful marketing lessons I learned from a Portland doughnut shop

My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...

Is Snapchat in a Race with Twitter?

Actually, my first reaction was “Is it so?” As came across a few interesting reads with lots of data on the growing number of snapchat users, it made me revisit my initial reaction. I just couldn't deny the information in front of me - Snapchat is in a race with Twitter. This four-year old messaging app has been especially popular with teens and millennials. As a matter of fact, I started using it purely out of curiosity, and now I find myself glued to it! Although it is still a bit early ...

5 Pricing Strategies for Savvy E-commerce Sellers

  Unless you’re required to sell a product at a specific price point, like the MSRP (manufacturer’s suggested retail price), then you’re in charge of the anxiety-inducing task of setting your prices in your store. It’s not easy, considering all the things you have to factor in: competitive pricing, customer expectations, how product costs and shipping impact your bottom line, and other operational overhead costs. You have to find a sweet spot that doesn’t impact your sales or prof...

10 Secrets About “App Empires” And Why It Matters To Digital Marketers

Just about every day, someone tells me about their amazing app idea.  It’s always something that will blow up into something huge, getting millions of users, and obviously, earning millions of dollars.  All with just word-of-mouth marketing. If you think about it, it makes sense.  I mean, apps are MASSIVE right now with no signs of slowing down.  There are billions of dollars being made in the app store every year, so obviously people are trying their hardest to find an app idea to stake their ...

Can You Use Blogs of Others to Build Your Business?

content curation
Social marketing strategies vary and opinions about them differ. There is only one obvious thing about them – to grow your audience, you must share interesting, useful, and original content. Creating good content takes a lot of you precious time – you have to spend hours on research, writing, and promoting it. But what if you don’t have any audience at all and all the content creating process is just a waste of time for you? Then you are in a trap! But we know the way out. There are still ...

Solutions to Better Track Your Marketing Performance

marketing performance
Creating and implementing a marketing plan are good first steps to boost your business, but it’s also necessary to measure whether your tactics are working as expected. Some business owners try a marketing technique for a too-brief period, and potentially miss out on lucrative opportunities due to impatience. That’s why it’s useful to intelligently track your marketing methods throughout history so you can tweak and revamp them as necessary. Keep reading to learn about why tracking your marketi...

Quickly Grow Your Email Subscribers [Infographic]

Easy Ways to Quickly Grow Your Email Subscriber Base
Email is the method of contact for an ever-increasing group of people across the globe. Some forecasts place the number of people using email at around 4 billion across the globe. Many people have multiple email addresses, changing them, using different ones for different uses. We check our emails on our laptops, on our tablets, and on our phones. In fact, mobile responsiveness is the big influencer of emails: If emails aren't readable on smart devices, many people won't open them. That's bec...

How To Make Extra Money: The Unconventional Guide

how to make extra money
Learning how to make extra money on the internet is easy. Figuring out what to do to make extra money on the internet is not as easy. There are hundreds of categories that can be split into thousands, if not tens of thousands of ideas. This guide on how to make extra money on the internet, with a special focus on affiliate marketing. There are many other ways to make money online, but we will include a lot of affiliate marketing programs because: Some pay very well. You can automate t...

Declining Email Open Rate? Check Your Own Email Reputation

declining email open rate
Nowadays a long email list is all about making money out of it. However, without having a good email open rate, a list of subscribers is of no good use. The Benefits Email marketing is virtually like an ATM, from where you can withdraw cash as and when you like provided you have implemented the right technology. Therefore, before thinking of making big bucks mesmerize your subscribers, take proper steps so that your emails suffer a good open rate. In this blog post, I’ll be putting down th...