How to Use Social Media Optimally to Stay Ahead in Your Business

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Social media presence of your business is a very significant marketing tool. Since social media is a huge marketing tool, many companies are using their website development and design in order to attract customers. Social networking sites have thousands of active and registered users, which indicate that using social networking websites is a smart decision to promote your business. Everyone knows that social networking websites like Twitter and Facebook have lots of users that use them on a...
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How to Create a Lean Business Using Kanban

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If efficiency is your goal, then Kanban is hands-down the way to go. It follows the concept of continuous improvement, and can push your development cycle to its full potential. In Kanban, you’re encouraged to improve everything about your normal business processes, all the way from development to the shipment of your final product. The solution is simple. You are to eliminate any factors or elements that waste time, money and investments. Through constant revisions, you cut out anything that...
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Why Link Building is so important for SEO

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There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it's worth making sure that you are doing everything possible to grow your website's traffic, and profitability, as organically as possible. SEO is seen as an almost-magical process to some, but the reality is that there are some fairly straightforwar...
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LeadPages Review – Landing, Webinar and Sales Pages Made Easy

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If you are looking for a comprehensive LeadPages review, you have come to the right place. LeadPages is basically an online software program that allows you to create beautiful landing pages as well as manage, apply and track your marketing campaigns. You would think any old sales page template or opt-in box would do - that is, if you are an amateur marketer. Professionals and aspiring professionals alike understand that need for proven, quality pages with high conversion rates. The ability to ...
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How Investing in Design Can Help Marketers Navigate Influencer Marketing Legal Traps

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It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference is that those celebrities were (almost) always bolstering brands in overt marketing -- things like TV commercials or magazine print ads. There was no mistaking their ...
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Two powerful marketing lessons I learned from a Portland doughnut shop

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My whole intent on going to Portland was to hang out with some cool people. Learn a bit. Grow a lot. And have some time with some business superstars. Don’t get me wrong, I didn’t just fly in randomly. I was there for a small, and I like to think “elite,” conference for a cool group of hustlers. People like: Ben Settle… Ray Higdon… Ryan Stewman… Heck…even Justin Devonshire was there all the way from Cyprus. These were (are) folks I have read about, followed and learned from for...
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Is Snapchat in a Race with Twitter?

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Actually, my first reaction was “Is it so?” As came across a few interesting reads with lots of data on the growing number of snapchat users, it made me revisit my initial reaction. I just couldn't deny the information in front of me - Snapchat is in a race with Twitter. This four-year old messaging app has been especially popular with teens and millennials. As a matter of fact, I started using it purely out of curiosity, and now I find myself glued to it! Although it is still a bit early ...
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5 Pricing Strategies for Savvy E-commerce Sellers

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  Unless you’re required to sell a product at a specific price point, like the MSRP (manufacturer’s suggested retail price), then you’re in charge of the anxiety-inducing task of setting your prices in your store. It’s not easy, considering all the things you have to factor in: competitive pricing, customer expectations, how product costs and shipping impact your bottom line, and other operational overhead costs. You have to find a sweet spot that doesn’t impact your sales or prof...
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10 Secrets About “App Empires” And Why It Matters To Digital Marketers

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Just about every day, someone tells me about their amazing app idea.  It’s always something that will blow up into something huge, getting millions of users, and obviously, earning millions of dollars.  All with just word-of-mouth marketing. If you think about it, it makes sense.  I mean, apps are MASSIVE right now with no signs of slowing down.  There are billions of dollars being made in the app store every year, so obviously people are trying their hardest to find an app idea to stake their ...
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