5 Things You Need to Know About Hiring Virtual Help

5 Things You Need to Know About Hiring Virtual Help
According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
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Your First Launch as an Entrepreneur

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...
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5 Referral Marketing Tips You Can Adopt From AirBNB

5 Referral Marketing Tips You Can Adopt From AirBNB
AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...
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5 Ways Startups Can Compete With Big Businesses

As an entrepreneur or small business owner, there are many things you worry about. But one of the scariest has to be the possibility that a competitor — a big one — will come along and disrupt your market. It’s the age-old tale of David and Goliath, except the giant wins pretty much every time in the real world. Not only do you have to compete in terms of marketing and exposure, but you also have to compete on levels that are just not possible unless you have a multi-billion-dollar force behi...
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How to Overcome Burnout (Hint: Burnout is Really a Myth)

How to Overcome Burnout
Are you feeling exhausted? Frustrated? Stressed out? Not sure if you are doing the thing that you were born to be doing? Then you have come to the right place! Let’s fix this burnout “problem” once and for all. In all of my time in business, I have heard people talk about this little devil called burnout, and the truth is, most of these people don’t have a clue what they are talking about. Now, I am sorry if I sound harsh at this point, that is not my intention. My intention is to give you...
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3 things successful entrepreneurs are doing (#3 is just plain weird)

3 things successful entrepreneurs are doing
To make it in the world of entrepreneurialism, you need to have more than just a good idea and the money to back the operation. There are numerous qualities that define a successful entrepreneur. Growing and maintaining a business takes personal discipline to get through the day-to-day challenges. It takes clairvoyance to be able to foretell incoming opportunities and missteps, and it takes tenacity to persevere when things just don’t seem to be going your way.   While there are some ...
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3 Red Flags that Your Digital Marketing Strategy is Failing

3 Red Flags that Your Digital Marketing Strategy is Failing
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...
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139 Instagram Facts and Stats for 2017

Instagram has been a huge traffic platform for our company, Pressure Point Marketing. The social media landscape continues to evolve and gone are Friendster, Vine, Orkut.... The good folks at WebsiteBuilder.org have put together some facts and stats about Instagram Below. Insightful Instagram Facts To Increase Marketing ROI Marketing campaigns have evolved dramatically since the advent of social media platforms. While images have long played a role in print advertising, words were also i...
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Building Your Best Team: Learn to Value and Appreciate Differences

building your best team
To grow a successful and sustainable business, you need a team of employees who bring their unique abilities, strengths and perspectives to the challenges you will face. But to draw and keep talented individuals who are different than you, you have to learn a key skill: You have to learn how to lead people who are different than you. There are lots of great books on leadership that provide valuable insights into key skills and abilities needed to effectively lead others. But one concept that ...
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