Posts in the Marketing Training Category at Lawrence Tam

Using Video Live Streaming for Content Marketing

Posted on June 20, 2017June 19, 2017 by Ryan Tanaka

If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web. In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...

Business Orders From The Commander and Chief

Posted on May 30, 2017May 22, 2017 by William Ballard

Qualities, Skills, and Intrinsic Value Are Important Ingredients to Success Regardless of what you may think of president Donald Trump, you can’t deny his success. And for anyone that has read any of Mr. Trump's books, we all know that he got his start in the world of construction and real estate development. Speaking of construction and real estate development, ask anyone in these fields and they will tell you the importance of integrity when it comes to building buildings — it is what they c...

5 Things You Need to Know About Hiring Virtual Help

Posted on May 16, 2017May 11, 2017 by Lesley Pyle, MSc.

According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help. Communication One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...

Your First Launch as an Entrepreneur

Posted on May 2, 2017May 1, 2017 by Paula Thorby

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...

5 Referral Marketing Tips You Can Adopt From AirBNB

Posted on April 25, 2017April 14, 2017 by Mo Harake

AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB. While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success. Through trial and innovat...

5 Ways Startups Can Compete With Big Businesses

Posted on April 18, 2017April 6, 2017 by Sarah Landrum

As an entrepreneur or small business owner, there are many things you worry about. But one of the scariest has to be the possibility that a competitor — a big one — will come along and disrupt your market. It’s the age-old tale of David and Goliath, except the giant wins pretty much every time in the real world. Not only do you have to compete in terms of marketing and exposure, but you also have to compete on levels that are just not possible unless you have a multi-billion-dollar force behi...

How to Overcome Burnout (Hint: Burnout is Really a Myth)

Posted on April 11, 2017March 21, 2017 by William Ballard

Are you feeling exhausted? Frustrated? Stressed out? Not sure if you are doing the thing that you were born to be doing? Then you have come to the right place! Let’s fix this burnout “problem” once and for all. In all of my time in business, I have heard people talk about this little devil called burnout, and the truth is, most of these people don’t have a clue what they are talking about. Now, I am sorry if I sound harsh at this point, that is not my intention. My intention is to give you...

3 things successful entrepreneurs are doing (#3 is just plain weird)

Posted on April 4, 2017March 21, 2017 by Amy Osmond Cook, Ph.D.

To make it in the world of entrepreneurialism, you need to have more than just a good idea and the money to back the operation. There are numerous qualities that define a successful entrepreneur. Growing and maintaining a business takes personal discipline to get through the day-to-day challenges. It takes clairvoyance to be able to foretell incoming opportunities and missteps, and it takes tenacity to persevere when things just don’t seem to be going your way. While there are some ...

3 Red Flags that Your Digital Marketing Strategy is Failing

Posted on March 28, 2017March 6, 2017 by Sheila Eugenio

Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why your approach isn’t working. In a most cases, it just requires a few small tweaks to get back on track. In others, a full revamp might be needed. In the modern era of digital marketing, there isn’t one defin...