How important is Authentic Leadership?
What does it mean to be authentic? Authenticity has become a big catch phrase in leadership today, yet so often those speaking about it have no real sense of what it actually means in application to leadership. If you are a leader who likes to stay on the cutting edge you know that being an authentic leader is no longer a preference, it’s a requirement!
When it comes to Authentic Leadership, we must ask ourselves whether we are fooling ourselves, when w...
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Marketing Training
General Marketing Training
Want More Digital Marketing Success? Track Everything
With so many different types of digital marketer, no two professionals ever rely on the same exact strategy.
However, there is one trait the most successful marketing professionals share: they’re willing and able to track each and every action they take (and the results).
With this in mind, let’s examine exactly what this means:
Track What You’re Doing
It’s as simple as that. You need to track every move you make. This can include but is not limited to the Facebook Ads you run, the p...
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Content Marketing, is it the Way of the Future? [infographic]
Content marketing is now being used all over the world, with 85% of marketers using this style as one way that they drive traffic to their business. In fact, it is taking over the way that companies market their brand and product. Content marketing takes up the most of marketing budgets from businesses with 13%, followed by digital marketing at 11%. This number is set to increase over the coming years as budgets increase and the potential of content marketing is fully unleashed.
Costs of Conten...
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How to Save Big Money with Little Changes
I started saving money about a year ago using a simple app called Digit and what it does is hide my money. Now you're thinking that is a bad thing, but in this case hiding the money is simply implementing the idea “out of sight, out of mind". When I check my debit card and see I have 500 dollars, I limit my spending to that 500 dollars. However, in actuality Digit will be periodically saving me money (you can set it as low as 5 dollars a week to 50 depending on your spending), so if I have an ex...
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Using Video Live Streaming for Content Marketing
If you've been on the social media circuit lately, you might have noticed that there have been a lot more "live" video feeds popping up within your streams and notifications all over the web. In the past, live streaming was mostly a niche activity geared towards hardcore video game players and sports fans (including eSports leagues), but recently many social media companies have been making a major push towards using live video as the "next big thing" of content production and content marketing...
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Business Orders From The Commander and Chief
Qualities, Skills, and Intrinsic Value Are Important Ingredients to Success
Regardless of what you may think of president Donald Trump, you can’t deny his success. And for anyone that has read any of Mr. Trump's books, we all know that he got his start in the world of construction and real estate development.
Speaking of construction and real estate development, ask anyone in these fields and they will tell you the importance of integrity when it comes to building buildings — it is what they c...
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5 Things You Need to Know About Hiring Virtual Help
According to Recuriterbox, over 53 million people are currently freelancing and by 2020, over 40% of the workforce is expected to be independent contractors. It is a growing trend that many businesses are seeing the rewards of. Before you jump in, here are 5 things to know about hiring virtual help.
Communication
One of the biggest mistakes I see business owners and freelancers make is a lack of good communication from the beginning. It is important to create a very detailed and accurate job p...
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Your First Launch as an Entrepreneur
For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one?
Market test, market test and…ah, yes, market test.
While some might think this method is too "old-schoo...
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5 Referral Marketing Tips You Can Adopt From AirBNB
AirBNB provides a compelling case study of entrepreneurial fortitude. In the early days of the company, founders Brian Chesky and Joe Gebbia created unique US Presidential Election-themed boxes of cereal in order to raise capital for AirBNB.
While a diligent founding team and a notoriously positive workplace culture contributed to the growth of the company, AirBNB’s outrageously successful referral campaign is often noted as the key facet of the company’s success.
Through trial and innovat...
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