General Marketing Training
Link building is an advanced SEO technique that helps website owners to increase the authority of their site by improving its ranking. As an SEO technique, it is considered one of the top ranking factors by Google and other search engines. Plus, building high-quality backlinks help improve the credibility of Read more…
Image Source: Pexels You expect big things from your startup. However, growing your startup can be challenging, due in part to the limited time and resources at your disposal. But with careful planning and attention to detail, you can take appropriate precautions to scale your business growth and achieve long-lasting Read more…
Smartphone text messaging (or in tech terms, SMS) is one of the easiest ways for retailers to stay in contact with and engage their customers. After all, what other advertising medium do people carry around with them and check 160 times a day?. It’s also one of the most effective Read more…
Summarizing lengthy content for blogs is not easy, bloggers need to learn this skill properly to come up with high-quality and precise pieces of writing. Summarizing is a common talent that helps you at any point in your life, either a student life or a professional. The term summarizing is Read more…
While the global pandemic has stopped us from stepping out, we used advancements in technology to continue working from our homes. To function, remote work is now a necessity for companies all over the world. Barring essential industries and services, everyone has begun to adjust to the new reality of working from home. (more…)
First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.
This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor. (more…)
There’s no question that COVID-19 has changed so much about the way we live our lives. From learning to socializing, the virus has infiltrated every activity, transforming our world and how we engage with it.
Among the most significant changes, however, is the significant shift to telework. Studies show that the transition to a work from home (WFH) model due to the pandemic has been rapid. (more…)
Finding qualified candidates for your job openings can be a difficult task.
Sometimes, applicants are scarce, either due to labor shortages or an abundance of opportunities in the job market. During these times, the most desirable prospects have all the options as to where they want to take their talents, and it may be difficult for you to persuade them to come work for you over a competitor.
During the times when there’s a surplus of applicants for every position you advertise, you still have to weed through a stack of resumes to find the potential hire that will best fit your business — assuming your posting even convinced them to apply for the role.
You’ll need to revisit your recruiting strategies and hone them to their razors’ edge if you want to stand out as a potential employer. This article will provide some tips on distinguishing your business and attracting the very best candidates to come work for you. (more…)
As a team leader, you know that successfully running a group project can be a delicate matter. Each member needs to feel like they have a stake in the work while also having the freedom to communicate needs and challenges. It's up to you to create a supportive atmosphere for your employees.
This is especially crucial as the need for remote access increases. You must lay the groundwork for successful group dynamics to ensure that the project progresses on time and on track. Your team becomes a cohesive unit when members feel supported as they contribute their talents and skills. (more…)