General Marketing Training
Tribal Marketing Businesses of today are doing marketing in one of the following ways. Either they are making a noise or they are creating a voice. Brands are actually yelling at people and stuffing them with baneful content. By doing these companies assume that by yelling louder they will be Read more…
A lot of people dream of owning their own business someday. They have a hobby they think is lucrative, a passion they want to share with the world, or a knack for organization combined with a strong sense of independence. This article isn’t for mere dreamers though. It’s for you, Read more…
It may sound unnatural, but bloggers can and should advertise their brands offline. How else do you think broader audiences will visit you? You could be blogging for yourself, an organization, or a business. We have chosen those strategies which do not necessarily involve large amounts of money and a Read more…
Televisions used to be reserved for very wealthy people; when they finally made their way to the masses, they were often what we gathered around at night, to watch just a couple of shows and a couple of stations. Things certainly have changed; now we typically bring our own screen Read more…
I see a lot of “burned out” (or “flaming out”) employees. People who are emotionally, relationally and physically worn down. Responsible individuals that have “given all they’ve got” (usually in multiple areas of their lives) and don’t have much, if anything, left to give. Being “burned out” doesn’t have much Read more…
Take your mind back to the early days of your first job outside of college, or back to those first few heady days at your current job. Where did you think you’d be five or ten years from then? Is the reality of the corporate world different to what you’d Read more…
In today’s marketing world, segmentation is essential, and one of the clearest divides that shape how consumers shop is their age. While many organizations focus almost exclusively on marketing to millennials – that lucrative crop of young people currently in the 18-34 age demographic – there are strong arguments to Read more…
Content marketing is a great way to build your expertise and gain new customers. Your design and logo are just as important as the content when creating a great blog. Your logo is the face of your blog, which is why extra time and effort should go into creating it. Read more…
The biggest challenge in content marketing is the insufficient content available to sustain the technology investments. As a result, it’s difficult for companies to see an ROI. Some marketers invest in personalization technology to share a targeted story with an individual customer. But they lack volume content to ensure that Read more…