General Marketing Training
The COVID-19 crisis has pushed remote work to the forefront practically overnight. What was once a coveted workplace perk has now become the new normal for millions of employees across the globe. (more…)
Has your living room or kitchen table become your new office space? If so, you’re definitely not alone. COVID-19 has made remote work an easy office alternative that allows for social distancing — and while working remotely definitely has its benefits, there are certain challenges as well.
One of the biggest challenges is that you inadvertently take on cybersecurity risks in various ways. These can include logging in via your personal device etc. In this article, let us first look at the most prevalent cyber attacks that people fall victim to these days. (more…)
When you’re in charge of a project, you have so many tasks and points to cover. From outlining the project stages to defining everyone’s exact roles, you’ve already got a handful of work to do. And, no matter how good you are at your job as a project manager, you won’t be able to get very far without a communication management plan.
If you’re not sure why a communication management plan is so important or how to write a great one, just keep reading. Below, you’ll find the answers to these questions as well as 8 steps to write a killer communication management plan.
Let’s take a closer look. (more…)
You’ve heard that it takes money to make money, but that’s only part of the story. Even a big bank account or a significant investment won’t ensure your company’s success. The truth is that you have to manage your finances — both business and personal — effectively if you want Read more…
When COVID-19 hit the world’s economy, businesses attempted to acclimate to the new normal as best they could. And with shutdowns common across nations and industries, the only way for many to still conduct business was through a shift to remote work. This shift has allowed many to keep their Read more…
How often do you audit your marketing strategy? If your company is like most, you don’t review it very regularly. At most, a business might reconsider their marketing once a year, but there is always a reluctance to change “how things have always been done.” However, if you’re going Read more…
How Automating Marketing Impacts the Bottom Line Eighty-seven percent of shoppers begin their product searches on digital channels. As a result, digital marketing, especially social media outreach, is no longer a “nice to have” or optional marketing strategy. If you’re not online, you don’t exist to many consumers. However, Read more…
It’s clear why you need content marketing. 47% of buyers will view 3 to 5 pieces of content before making a purchasing decision, and companies with blogs get 67% more leads than those who don’t. But how do you apply the data you generate to a content marketing strategy? How Read more…
Small Business Marketing to Capture Gen-Z Attention Preparing for the next generation of consumers is important for the growth and continued success of any business. That next generation is, of course, Gen-Z. As those at Hubspot report, Gen-Z: Outnumbers millennials, making up 32% of the world’s 7.7 billion-person population Read more…