General Marketing Training
When COVID-19 hit the world’s economy, businesses attempted to acclimate to the new normal as best they could. And with shutdowns common across nations and industries, the only way for many to still conduct business was through a shift to remote work. This shift has allowed many to keep their Read more…
How often do you audit your marketing strategy? If your company is like most, you don’t review it very regularly. At most, a business might reconsider their marketing once a year, but there is always a reluctance to change “how things have always been done.” However, if you’re going Read more…
How Automating Marketing Impacts the Bottom Line Eighty-seven percent of shoppers begin their product searches on digital channels. As a result, digital marketing, especially social media outreach, is no longer a “nice to have” or optional marketing strategy. If you’re not online, you don’t exist to many consumers. However, Read more…
It’s clear why you need content marketing. 47% of buyers will view 3 to 5 pieces of content before making a purchasing decision, and companies with blogs get 67% more leads than those who don’t. But how do you apply the data you generate to a content marketing strategy? How Read more…
Small Business Marketing to Capture Gen-Z Attention Preparing for the next generation of consumers is important for the growth and continued success of any business. That next generation is, of course, Gen-Z. As those at Hubspot report, Gen-Z: Outnumbers millennials, making up 32% of the world’s 7.7 billion-person population Read more…
COVID-19 is having a powerful impact on businesses, particularly those that require employees and their customers to be physically present. Keeping everyone safe and healthy while reducing the risk of spreading the coronavirus is critical at this time. Doing so takes money and effort to ensure that your small business Read more…
Working remotely certainly has its benefits. Besides undeniable autonomy and supreme flexibility, the daily commute becomes drastically shorter. However, starting to work from home also introduces a number of potential issues. It takes quite a lot of practice to avoid the most common pitfalls. Keeping regular work hours is challenging, Read more…
Regardless of the size of your company – whether you’re a one-person startup or a huge corporation – customer success is one of the most crucial ingredients for the recipe of successful sales and operations. Through new communication channels like social media and chat, you can increase your customer success Read more…
A seasoned seller or not, chances are you’ve already invested a lot of time and effort on Amazon. While there are millions of sellers on the platform, only a handful end up building successful businesses. Amazon is known to be a competitive selling space that’s mostly driven by price and Read more…