General Marketing Training
Summarizing lengthy content for blogs is not easy, bloggers need to learn this skill properly to come up with high-quality and precise pieces of writing. Summarizing is a common talent that helps you at any point in your life, either a student life or a professional. The term summarizing is Read more…
While the global pandemic has stopped us from stepping out, we used advancements in technology to continue working from our homes. To function, remote work is now a necessity for companies all over the world. Barring essential industries and services, everyone has begun to adjust to the new reality of working from home. (more…)
First impressions are important, especially when you’re probably competing with tons of other companies for the attention of your target customers.
This is why the very first email you send people that sign up to your email list is critical and should contain appropriate, useful information. When your customers open the first email, they are forming an opinion about your business, whether it be good or bad. Getting it right can mean the difference between securing a lifelong loyal customer or losing someone to a competitor. (more…)
There’s no question that COVID-19 has changed so much about the way we live our lives. From learning to socializing, the virus has infiltrated every activity, transforming our world and how we engage with it.
Among the most significant changes, however, is the significant shift to telework. Studies show that the transition to a work from home (WFH) model due to the pandemic has been rapid. (more…)
Finding qualified candidates for your job openings can be a difficult task.
Sometimes, applicants are scarce, either due to labor shortages or an abundance of opportunities in the job market. During these times, the most desirable prospects have all the options as to where they want to take their talents, and it may be difficult for you to persuade them to come work for you over a competitor.
During the times when there’s a surplus of applicants for every position you advertise, you still have to weed through a stack of resumes to find the potential hire that will best fit your business — assuming your posting even convinced them to apply for the role.
You’ll need to revisit your recruiting strategies and hone them to their razors’ edge if you want to stand out as a potential employer. This article will provide some tips on distinguishing your business and attracting the very best candidates to come work for you. (more…)
As a team leader, you know that successfully running a group project can be a delicate matter. Each member needs to feel like they have a stake in the work while also having the freedom to communicate needs and challenges. It's up to you to create a supportive atmosphere for your employees.
This is especially crucial as the need for remote access increases. You must lay the groundwork for successful group dynamics to ensure that the project progresses on time and on track. Your team becomes a cohesive unit when members feel supported as they contribute their talents and skills. (more…)
Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.
When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)
Small businesses were challenged like never before in 2020, which means 2021 will be an especially important year for standing out from competitors. With new trends coming from giants like Google and Facebook, as well as plenty of new companies making an appearance, many small businesses will be changing up their marketing strategies for 2021.
Here are some strong digital marketing trends for small businesses in 2021. (more…)
2020 has been a tough year — even Jon Acuff, who’s published six books and is a New York Times bestselling author stated, “True story: in 2020, one of my goals was just to take a shower every day.”
Still, as Jon reminds us, a new year is a chance to get up and try again. Setting goals, big or small, helps give us the energy and hope we need to move forward.
These goals give us the chance to improve ourselves, both personally and professionally.
Here are some ideas to think about! (more…)