Marketing Training

General Marketing Training

How to Evaluate Customer Intent on Your Website

Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.

 

When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)

By Luke Smith, ago

Digital Marketing Trends for Small Businesses in 2021

Small businesses were challenged like never before in 2020, which means 2021 will be an especially important year for standing out from competitors. With new trends coming from giants like Google and Facebook, as well as plenty of new companies making an appearance, many small businesses will be changing up their marketing strategies for 2021.

 

Here are some strong digital marketing trends for small businesses in 2021. (more…)

By Luke Smith, ago

Bettering Yourself in the Field and at Home

2020 has been a tough year — even Jon Acuff, who’s published six books and is a New York Times bestselling author stated, “True story: in 2020, one of my goals was just to take a shower every day.” 

 

Still, as Jon reminds us, a new year is a chance to get up and try again. Setting goals, big or small, helps give us the energy and hope we need to move forward.

 

These goals give us the chance to improve ourselves, both personally and professionally. 

 

Here are some ideas to think about! (more…)

By Luke Smith, ago
prevent plagerism

How Bloggers Can Prevent Plagiarism In Their Content

Bloggers usually have to post the content daily and for this, they usually have less time to focus on the original content. 

They usually open the internet to get some sources for the topic they are writing on. This way, they might get involved in plagiarism which is a bad practice for them. 

The students, nowadays, usually look for internet sources when they have to make the assignment for their schools. 

However, there are multiple ways to avoid plagiarism in the content and some of them will be discussed in this article.  (more…)

By Afrasiab Ahmad, ago
Common Cyber Security Risks

Common Cyber Security Risks and Tips to Follow While Working Remote

Has your living room or kitchen table become your new office space? If so, you’re definitely not alone. COVID-19 has made remote work an easy office alternative that allows for social distancing — and while working remotely definitely has its benefits, there are certain challenges as well. 

 

One of the biggest challenges is that you inadvertently take on cybersecurity risks in various ways. These can include logging in via your personal device etc. In this article, let us first look at the most prevalent cyber attacks that people fall victim to these days. (more…)

By Lawrence Tam, ago

8 Steps To Write A Communication Management Plan

When you’re in charge of a project, you have so many tasks and points to cover. From outlining the project stages to defining everyone’s exact roles, you’ve already got a handful of work to do. And, no matter how good you are at your job as a project manager, you won’t be able to get very far without a communication management plan.

If you’re not sure why a communication management plan is so important or how to write a great one, just keep reading. Below, you’ll find the answers to these questions as well as 8 steps to write a killer communication management plan.

Let’s take a closer look. (more…)

By Daniela McVicker, ago