Your First Launch as an Entrepreneur

For those of you who are on their path to entrepreneurship, there are few things more exciting than these first few steps. So you have a logo, a name and a product or a service and you are now ready to hang the proverbial shingle and start doing business. How do you launch when you are the dedicated Marketing, PR and Advertising departments in your new business, all in one? Market test, market test and…ah, yes, market test. While some might think this method is too "old-schoo...
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