You don't need to be a sales professional or have a business degree to build a life outside of a boring career.
You don't have to build a business exclusively selling to friends & family. Being part of the NFL "No Friends Left" is terrible. I'll show you what I did to personally to get around this. It's a stepping stone to your long term goal... not your ONLY audience you should be marekting to...let me explain.
You get the feeling that building your side income shouldn't have been this hard.
You aren't trying to get stinking rich, but just create a side income that continues to grow and grow to give you some breathing room.
Then why aren't you making the money you want on your "side hustle" but others are? Why do some succeed, but it seems like you can never seem to break through?
Does this scenario sound familiar?
My first couple businesses failed and I kept telling myself:
1) The product/service wasn't the best and that's why I failed 2) The sponsor who was teaching me didn't teach me well enough (didn't hold my hand) 3) I ran out of people to talk to and my friends and family wasn't enough to sustain growth
All of those were excuses....
I'll explain but let's figure out how it might not be your fault (sigh of relief)
Roughly 20% of new businesses make it out alive in their first year.
Social media has changed how business is done but you still haven't figure out how to use it for sales. (new sales channels)
Historically, new businesses don't make it because they all lack the same things. (new prospects, new channels)
You don't have a large circle of influence and ran out of people to talk to about your product/service. (marketing issues, no expansion)
Lots of factors will play into the fall of a side business but nothing solves a slow or dying business like....
That's where all of the issues are coming from.
1) No new prospects => no new customers 2) Spending way to much ON the business and not enough in bringing attention TO your business. 3) Spending too much time learning and not enough "doing" when it comes to generating new customers.
Has a constant stream of new people entering your life through personal referrals, new relationships, and social media exposure.
Busness Owner A
Only talks to current friends, family, and co-workers. Once that is done, they go back to the top of the list of contacts to sell again.
Business Owner B
*Hint: It's not B, but unfortunately that is the most common way people build their side business. They blame everything except blaming the root cause which is not having new daily people see their product/service. The audience building process.
In a way it's not your fault if you are Business Owner B.
No one teaches how to expand past your warm marketers of friends and family.
It's the opposite of the NFL "No Friends Left".
What if you had a never ending supply of new friends and family. Could your business finally get some growth?
If you constantly had 500-2,000+ new people seeing you, your content, your social media posts, your business.....
More eyeballs on your products/services = higher chance of making a sale -> Your business growing.
The ability to reach more people. Every day. Day In and Day Out.
This is the key and why it really wasn't your fault. (partially though, you can't be completely blameless. As a business owner you must take ownership of not knowing. But that can all change with a bit of education and what I'll show you.)
-No one told you how to daily increase your Audience. Available pool of people to attract customers from. -No one trained you on how to get more people to see your product/service daily, even if they don't know your name. -No one explained to you that a business needs to expand past your friends and family and how to do that (not just referrals). -No on showed you how to do this 24/7 even if you only had 5 hours a week to work on your business.
The idea is simple. More "eyeballs" on your business = the higher the chance you will connect and generate a new customer. It's always referred to as a "numbers game".
If you can generate enough interest you can generate more sales.
Personally use a combination of Facebook and Instagram.
For our best partners we teach Instagram with results like this pictured below.
- Single Mom - No Experience - No social media authority - 1 day can get 50 comments
- Retired NASA Pilot - No marketing experience - Never sold online before - High engagement on daily basis
Here are 2 examples of Instagram accounts I've built from scratch to help 2 "newbies" in social media marketing.
The goal is simple: Make it ultra easy and simple to allowing them to build their business from the comfort of their home.
Wanna know how I can help you implement this same process?
Step 1: Follow Directions
Step 2: Have access to Facebook and Instagram
Step 3: Work with me specifically to build a custom plan (Be coachable)
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